V1.0 of local marketing accelerator slides

1. Local Marketing Accelerator

2. • If you’re a local marketing consultant – or
someone who wants to fast track their way to
being a successful local marketing consultant –
there is one (and only one) critical factor that
separates successful consultants from
consultants who struggle to keep their doors
open

3. • This one factor is:
Being able to attract a steady stream of pre-qualified
prospects who are highly likely to do
business with you

4. • If you’re a local marketing consultant – or
someone who wants to fast track their way to
being a successful local marketing consultant –
there is one (and only one) critical factor that
separates successful consultants from
consultants who struggle to keep their doors
open
• This one factor is:
Being able to attract a steady stream of pre-qualified
prospects who are highly likely to do
business with you

5. • Because bottom line, if you don't have a
consistent flow of prospects, you'll never have
enough clients to create a sustainable business
• Most consultants, even those who are successful,
struggle with this prospecting problem
continually, causing their businesses to
experience drastic peaks and valleys

6. • Fortunately, the solution to this problem is
actually quite simple
• You see, there are three powerful sources of pre-qualified
leads that will send you dozens of
prospects every day – for free
• These three sources are available to anyone

7. • In fact, you receive emails from most of them
every day
• But few people ever recognize that these sources
can provide you with all the leads you’ll ever
need to succeed as a local marketing consultant
– and that all of these leads are delivered directly
to you for free
• So what are these three powerful sources of a
never ending stream of pre-qualified prospects?

8. • They are:
1. Groupon
2. Living Social
3. Amazon Local

9. • All three of these are commonly referred to as
"group coupon" services
• And while these three are the big dogs in the
industry, there are many other group coupon
programs that will feed you highly qualified leads
as well
• But for today, we’ll focus just on the Big 3

10. • So with this foundational principle in mind, let’s
start with the single most important piece of
information that you’ll get from this training
• What's critical to understand here is that the
emails you receive every day with these group
coupon offers are…
All from businesses that are
paying for this service

11. • And decades of scientific studies have proven
that the single best predictor of a client who will
buy from you is someone who is already buying
something similar
• Conversely, this is precisely why the vast
majority of local marketing consultants fail
• You see, they try to market their services to
anyone and everyone

12. • But when you do this, it’s both expensive and
ineffective, because you never know who is a
true prospect and who isn’t
• So you waste a lot of time and money trying to
convince people who aren’t interested in your
services to hire you
• Worst of all, this waste is totally unnecessary
when you have such rich sources of proven
buyers sending you dozens of pre-qualified leads
every day for free

13. • Now, there’s also a second point that’s vital to
understand
• And this second point is actually what makes the
Local Marketing Accelerator so successful
• So here it is…

14. • You see, these group coupon programs charge
massive fees that cause the businesses that use
them to lose money now with the hope that
they’ll make up for it in future business
• So Groupon, Living Social and Amazon Local
make their money up front and never have any
risk
• But the businesses that use them always take on
considerable risk

15. • So that you really understand the situation, AND
the opportunity here, let’s take a quick look at
how a typical local coupon deal works from the
vendor’s point of view
• Our vendor, Joe’s Restaurant, is trying to get
new customers in the door and spending money
• So Joe signs up to use Groupon to blast out his
discount offer

16. • Joe creates a deal that gives customers $100 of
food for just $50
• Now, that’s a great deal for diners
• But let’s examine how this deal works – or
actually, DOESN’T work – for Joe

17. • Per the terms of Groupon, the most that Joe will
make on a customer ordering $100 worth of food
is $25 – and sometimes a lot less
• That’s rarely enough to cover the cost of food,
his kitchen and wait staff, and overhead, so Joe
is actually LOSING money
• At best, Joe is hoping that customers enjoy his
food so much that they will come back again, at
which point he hopes to begin to make up for his
loss

18. • But unfortunately for Joe, the fact is that group
coupon customers are typically the worst type of
customers
• They’re only seeking deep discounts and their
loyalty is to the next coupon deal that comes
along, not to Joe
• So very few of these coupon chasers will ever
return to Joe’s Restaurant

19. • Plus, here’s another fact that many local
businesses don’t realize until it’s too late
• According to a recent Harvard study published
on the Huffington Post, businesses tend to see
their Yelp ratings drop dramatically after
offering a Groupon deal

20. • That’s because online coupons attract easily
dissatisfied bargain hunters who not only fail to
return to local businesses after redeeming
discounts, but also tend to bad-mouth the
business on the web
• They are difficult to please, create huge
headaches for the vendor and then leave nasty,
negative feedback
• So given the significant financial loss and
negative feedback, why do vendors continue to
use these group coupon programs?

21. • Because they’re desperate for new business
• And that’s where we come in
• These negatives work in your favor – especially
when you approach businesses after they’ve run
a group coupon campaign and are experiencing
these headaches for themselves

22. • That’s the reason this program is called the Local
Marketing Accelerator
• Because it starts by putting an immediate end
to the immense risk that your clients get stuck
with when they use group coupon services
• And it shows you how to help them by replacing
the group coupon programs with an alternative
that accelerates the number of high-quality
customers they bring in and is actually profitable
from day one

23. • And because you’re dealing only with businesses
that are already paying to advertise locally – and
they’re losing money by doing this with the
group coupon services – landing new clients for
your services couldn’t get much easier
• So now that you understanding these
important concepts, in the remainder of this
training we’re going to cover the following 7
steps…

24. 1. How to get group coupon programs to feed you
tens of thousands of pre-qualified leads every
year – anywhere from 147 to 491 leads per week
– so many that you never need another source
of leads again
2. Which types of businesses are ideal to target –
and which to avoid at all costs
3. How to approach the ideal businesses quickly,
easily and with the highest probability of them
welcoming you, without any cold calling or
knocking on doors

25. 4. What alternative marketing campaign to offer
your prospects that will make them a lot more
money than the group coupon programs
5. How to create marketing templates you can
customize in minutes for nearly every type of
business so it takes as little time as possible to
service each client

26. 6. How to license your marketing campaigns to
clients rather than selling them, so you get paid
each time they use them – year after year
7. How to get off to a fast start at the local level
then quickly ramp up to state and national
levels without leaving the comfort of your
home or office
• So let’s dig into the details of each step

27. STEP 1: How to get group coupon
programs to feed you tens of
thousands of pre-qualified leads every
year – anywhere from 147 to 491
leads per week – so many that you
never need another source of leads
again

28. • At the risk of repeating myself, let me emphasize
as strongly as possible…
• THE single most important factor in having a
thriving, highly-profitable consulting practice is
being able to keep a steady stream of qualified
prospects coming in at all times

29. • Not just this month…
• Not just in your busy season…
• But every month like clockwork

30. • Because if you can’t generate a consistent flow
of highly qualified prospects, it’s only natural
that you’ll experience substantial peaks and
valleys
• And if you don’t master the prospecting process,
you’ll never have enough clients to create a
highly profitable, sustainable business
• So the first Step in this program focuses on this
all important topic

31. • It shows you how to get group coupon programs
to feed you tens of thousands of pre-qualified
leads every year
• Here’s how this is done
• First, it’s critical to understand the meaning of
pre-qualified leads

32. • As I mentioned earlier, the single best predictor
of a prospect who will buy from you is someone
who is already buying something similar to what
you offer – in this case, a marketing campaign
designed to bring in new customers
• And when you get an email with group coupon
offers from Groupon, Living Social, Amazon Local
or any other group coupon service, every offer is
from a business that’s paying for this service

33. • So you never have to guess whether or not they
buy marketing services
• Because they’re paying substantial fees to tell
you in no uncertain terms that they are definitely
buying marketing services!
• So how many leads can you expect to get each
week from these three group coupon services?

34. • Here’s a real life example based on my own
actual subscriptions
• I’m subscribed to Groupon, Living Social, and
Amazon Local
• On an average day, I receive 7 emails from these
services
• BUT – each email comes with 3 to 10 offers

35. • So let’s do a little quick math
• On the low end of 3 offers times 7 emails, that
would be 21 offers per day – all from companies
that are paying to have their offer put in front of
you
• On the high end of 10 offers times 7 emails, that
comes to 70 offers per day

36. • On a yearly basis, the low end (21 offers x 365
days) clocks in at 7,665 offers per year
• And on the high end of 70 offers X 365 days,
you’d receive 25,550 offers delivered right to
your inbox
• That’s anywhere between 147 to 491 highly
qualified leads delivered directly to you every
week

37. • So without having to lift a finger, you can get
thousands of pre-qualified leads to tell you every
year, “Hey, I’m paying for the exact type of
marketing that you’re selling”
• Pretty sweet if you ask me!
• So now that you have all those leads coming in,
that brings us to the next step

38. STEP 2: Which types of businesses are ideal
to target – and which to avoid at all costs

39. • Now, even though you’re receiving thousands of
leads and they’re all spending money to
advertise with the group coupon services, not all
of these leads are truly qualified to use your
services
• And it’s critical that you’re able to identify your
ideal clients before you ever invest any time or
money marketing to them
• So here’s exactly how you do this

40. • Primarily, you want to target local businesses
• Some national brands advertise regularly on
group coupon services and approaching those
leads is a waste of your time
• Similarly, there are local franchises that are part
of national chains that may be restricted by the
national chain from advertising on their own – or
they’re forced to use the ads provided by the
national chain

41. • So you want to avoid those local franchise
owners as well
• Now, let’s say that eliminating those two
categories rules out 20% of your prospects
• You still have between 6,132 to 20,440
prospects you could approach every year

42. • Now, in addition to franchises, I also tend to stay
away from highly regulated industries
• Two that come to mind are real estate and
moving services
• In the U.S. both of these industries are
prohibited from discounting their rates or
sharing fees in most states

43. • And because there are so many industries that
don’t have these restrictions, I avoid regulated
industries and focus on the low-hanging fruit
instead
• But because they are regulated, you rarely see
these types of businesses using group coupon
services, so they don’t really reduce your
prospect count to any significant degree

44. • Other than these couple of exceptions, just
about any industry is a good fit for this approach
• Otherwise, they wouldn’t be buying group
coupon services in the first place
• So now that we’ve targeted our ideal prospects,
let’s move on to the next step

45. STEP 3: How to approach the ideal
businesses quickly, easily and with
the highest probability of them
welcoming you, without any cold
calling or knocking on doors

46. • This step is very simple, but if it isn’t done
properly, it will either fail or your results will be
just a fraction of what they could be
• The initial contact can be made either by email
or by letter
• The advantage to using a letter is that people
receive a lot less postal mail than they do emails,
so you can often get their attention more easily
with a letter

47. • On the other hand, it’s much easier to cut and
paste your template email, then take a couple
minutes to customize it for each prospect
• I still use both methods and they both work well

48. • The key to any successful approach piece is to
either…
• Identify the pain your prospect is feeling and
offer them the solution
• Or use proof of the results you’ve produced for
other similar companies to demonstrate how you
can help them get much better results in their
business

49. • Here again, I use both methods
• However, I’ve found that if you can say
something like:
“I provide a service to get significantly more
customers into your gift shop. My team just did
this for the Evergreen Gift Shop about 10 miles
away from you and they report that their sales
are up by 27%. I’d love to show you how we
could do the same for you.”

50. • You can practically guarantee that you’ll get a
response
• Why? There are two reasons
• First – the person you’re contacting most likely
knows the owner of the Evergreen Gift Shop and
can easily verify what you’ve said

51. • Second – by doing your homework using the
tools you get in this program, you know that the
customer area for gift shops is a radius of 3 miles
• And by referencing another gift shop that’s 10
miles away, there’s no danger of having either of
these gift shops step on each other’s toes
• Next, let’s take a look at…

52. STEP 4: What alternative marketing
campaign to offer your prospects that will
make them a lot more money than the
group coupon programs

53. • So what do you offer a prospect to save them
from “group coupon hell”?
• In the Local Marketing Accelerator program,
what we offer prospects is something with three
important qualities:
1. It costs less to use than the group coupon
services

54. 2. It produces far greater results – anywhere
from 40% to 200% greater response than
group coupon programs – and with a higher
quality of customers that produces much
more repeat business
3. It’s profitable immediately as opposed to
group coupons which always create an
immediate loss with only a slight chance of
recapturing that loss later

55. • What we use to achieve all three of these points
is a proven marketing campaign that is much
more tightly targeted than group coupons which
are just blasted to a broad area
• In fact, the marketing areas that group coupon
services use is so broad, that the majority of and
advertiser’s dollars are completely wasted

56. • To verify this, just check the group coupon offers
you receive to see how many of them are too far
from where you live to be of interest to you
• For example, as with gift shops, most restaurants
pull the majority of their customers from a 3-
mile radius

57. • Yet I constantly receive restaurant offers from
10, 20 and even 40 miles away
• Since most people aren’t going to drive that far
to dine out, that’s just wasted money
• So the first thing we do is target the exact radius
for each type of business, which is easy to do
with the tools you get in this program

58. • Another critical difference that you won’t find
anywhere else is that in the marketing campaign
you get with the Local Marketing Accelerator,
we use a double-engagement device that gets
prospects to respond on two levels
• Some will respond on one level
• Some will respond on the other level

59. • And many will respond on both levels
• But the bottom line is that over 20 years of
testing, nothing has produced nearly as strong a
response as this double-engagement device
• And as I mentioned above, it nearly always
improves results by 40% to 200%
• The campaign we use has a few variations, so
let’s move on and take a more detailed look at
this component

60. STEP 5: How to create marketing
templates you can customize in minutes
for nearly every type of business so it
takes as little time as possible to service
each client

61. • While there’s one basic format for the proven
marketing campaign we use with clients, there
are four variations of it
• This gives you two important advantages
• First – you can use the same campaign with each
client, simply by customizing a few points

62. • Second – this same campaign can be used every
month by each of your clients simply by rotating
through the four campaigns
• So you can keep helping your clients – and
collecting your fee – every month rather than
this being a one-shot project
• Now, it’s essential to be able to quickly modify
each variation of the campaign and rotate it in as
needed

63. • And you want the modifications to give each
client’s campaigns a truly personal feel
• So it’s important to have templates for each
variation and clear instructions on how to modify
each template with just 10 to 15 minutes of
effort
• That way, it takes as little time as possible to
service each client, freeing up more time for you
to work with even more clients

64. • And that’s all provided in this program
• While our marketing campaign is highly
differentiated from the ineffective, run-of-the
mill offers you see in the group coupon
programs, so is our fee structure
• It has distinct advantages for both you and your
clients
• So let’s take a deeper look at this

65. STEP 6: How to license your marketing
campaigns to clients rather than selling
them, so you get paid each time they
use them – year after year

66. • Now we come to a very important and exciting
part of this program
• This concept alone of licensing marketing
campaigns to your clients rather than selling
them will set you apart from every other
consultant
• And it will give you a powerful advantage they
can’t hope to match

67. • So let me start by clarifying how using a licensing
model with your clients differs from the standard
consulting or ad agency model
• Licensing means that a client pays you to use a
marketing campaign but they don’t own that
campaign
• You can think of it as your clients “renting” your
services

68. • Now, typically with a standard consulting or ad
agency arrangement, the client pays a
substantial upfront fee for a marketing
campaign and they then own it
• In addition to the fee, the consultant or ad
agency places contracts with outside services to
run the campaign for their clients, both online
and offline
• And the consultant gets paid a commission on
every service they contract, with the standard
commission being 20%

69. • This creates an immediate conflict of interest
because the consultant or ad agency encourages
the client to run their campaigns many times
more than is really needed
• And the last thing the consultant or ad agency
wants to do is include any method for tracking
results, because if they did, the client would
soon see how dismal the results really are and
fire the consultant or agency

70. • So the consultant or ad agency is making a lot of
money regardless of whether or not the
marketing campaign works
• And just like with the group coupon services,
this means that all the risk is on the client’s
shoulders

71. • Because if the campaign doesn’t work, the
agency still walks away with a fat check, while
the client stands to lose their entire investment
• But with a licensing arrangement, the structure
is completely different – it’s much more fair to
your clients and more profitable for you

72. • So again, what you do is “rent” the marketing
campaign to your client – plus the campaign
comes with a proven track record of having
produced excellent results
• Here’s a critical point to understand about using
marketing campaigns with a proven track record
that you can show your clients
• When you do this, your client is no longer
deciding whether they should hire you for your
own personal expertise, experience or creativity

73. • Their decision is based entirely on the proven
campaign you possess and their understanding
that since its worked for dozens of businesses
just like theirs, it’s almost certain that it will work
as well for them
• This means that even if you’re just starting out
and have never worked with a local business in
your life, you simply rely on the proven
campaign and a very effective method of
removing all their risk so that they have nothing
to lose

74. • When you license a proven campaign to a client,
your fee is based on the actual profits that the
campaign generates, which means that you only
get paid if the campaign creates real results
• So the first thing this does is completely remove
any risk for your client

75. • Plus, it eliminates any conflict of interest
• Since you’re only getting paid for the actual
results you produce, you can’t overcharge
• And you’re never tempted to contract for
services that aren’t needed because wasting
money would result in you actually getting paid
less

76. • So this licensing model with no risk to your
clients is what we use rather than the antiquated
fee plus commission on services model
• This makes you more of a trusted advisor and
partner with each client
• And it’s much more of a win-win for everyone

77. • Normally, we charge a retainer of $1,500 that’s
applied against 20% of the profits
• This makes it very reasonable for your clients to
get started
• And because most campaigns run within a week
or so, your client starts seeing real results
immediately and you begin collecting your share
of the profits in a very short time

78. • Plus, as I mentioned above, with this model you
stand to make a lot more money than you do
with a flat fee model
• Because the more profit a successful campaign
brings in, the larger your share of those profits
will be

79. STEP 7: How to get off to a fast start at
the local level then quickly ramp up to
the state and national levels without
leaving the comfort of your home or
office

80. • Although group coupon programs serve local
areas, with the Local Marketing Accelerator, it’s
easy to start locally and then rapidly grow to
state and national levels
• The way to do this is to focus on a specific niche
market – for example, gift shops like I
mentioned above
• In that example, I told you that the majority of
customers for a gift shop come from a 3 mile
radius

81. • And in this program, you’ll learn how to use
simple radius software to target the precise
marketing area for any business – and most of
the time, you can get the use of this software for
free
• So once you’ve successfully helped a gift shop
in one radius bring in substantially more
customers, you simply calculate the next
closest radius and find the gift shops within that
radius that are using Groupon and Living Social

82. • By showing them the results you did for another
gift shop that’s close by but in a non-competitive
area, it doesn’t get much easier to land new
clients
• Then you keep expanding outward, from radius
to radius until you’ve covered an entire city,
then an entire state, and so on

83. • You can repeat this process for as many niche
markets as you can think of
• Before you know it, you’ll be hiring people to
help you service all your new clients!

84. • So that’s a detailed overview on how the Local
Marketing Accelerator works
• As a quick recap, what it allows you to do is:
1. Identify pre-qualified prospects who are
already paying for the service that you offer –
but are unhappy with losing money with the
group coupon services with only a slim hope
of making it back in the future

85. 2. Offer these prospects an alternative that
guarantees they make money right from the
start
3. Create multiple winning marketing campaigns
that turns most clients from one-shot projects
into eager repeat users of your local
marketing services

86. • With this in mind, let’s take a look at the Local
Marketing Accelerator program itself
• In order to achieve everything we’ve covered so
far, here are the components you get with this
program…
• A detailed, step-by-step blueprint for collecting
hundreds of pre-qualified leads from Groupon,
Living Social and Amazon local every week

87. • A complete list of other accelerator sources you
can use in addition to the group coupon services
to quickly identify thousands of additional pre-qualified
leads you can get delivered directly to
you
• The exact prospecting and marketing system my
team and I use in my business to contact
prospects who are eager to use your local
marketing services – and happy to pay
substantial fees for those services

88. • In depth training in every aspect of marketing,
delivering and managing the four variations of
the proven marketing campaign your clients
• All four variations of the complete, ready-to-deliver
marketing campaign with its deep track
record of success
• Complete training on exactly how to quickly
customize each variation of the campaign for
your clients

89. • Every marketing document you need to
effectively sell your services
• This includes letters, emails, follow-ups and
presentation scripts along with simple, step-by-step
instructions for exactly how and when to
use each document
• The legal agreement and you need for your
contracts

90. • Two group coaching calls to answer any
questions you may have about this innovative
system
• Recordings of both group coaching calls that you
can download or listen to online anytime and
anywhere you want
• And much more

91. • So that’s everything you get in the Local
Marketing Accelerator program
• You couldn’t ask for a faster, easier way to
create a highly profitable, sustainable business
that you’ll truly enjoy for years to come
• And the only way to do that is to give this
unique program a try

92. • So here’s my offer to you
• If you’re tired of marketing programs that don’t
get the results they promise – and if you finally
want to create a business that’s totally
enjoyable and rewards you handsomely, then
the Local Marketing Accelerator is the answer
• In fact, I believe that if you give it even a decent
try, you may never buy any other program again

93. • The enrollment fee for the Local Marketing
Accelerator is $1,497 spread over three monthly
payments of $499 each
• Or you can take $200 right off the top by making
a single payment of $1,297
• Just click either of the links below to enroll now

94. • By the way, this fee is a fraction of what it would
cost you to start almost any business
• And don’t forget that with most businesses,
you’re left on your own to figure out how to
find the prospects that are the life blood of any
business – and without those prospects, most
businesses quickly crash and burn

95. • But with the Local Marketing Accelerator you
get hundreds of high quality, pre-qualified leads
delivered directly to your inbox every week
• That alone sets this apart from all other
programs and makes the enrollment fee a drop
in the bucket compared to what you can
potentially earn

96. • Plus I want to make it even easier and let you
test drive this entire program at no risk
whatsoever
• While this program does require an investment
of time and money on your part, I’m as
committed to your success as you are
• And I will completely put myself on the line to
guarantee your results

97. • Here’s how this works – I want you to take a full
30 days to prove to yourself how effective and
how easy to implement the Local Marketing
Accelerator really is
• Go through all the materials, use the done-for-you
marketing pieces to contact some of the pre-qualified
prospects that Groupon, Living Social
and Amazon Local deliver directly to you every
day

98. • See for yourself how quickly these prospects pull
out their credit cards to sign up for your services
• If at any time during this 30-day test drive, you
don’t feel that this is the easiest, most
enjoyable way to create a truly rewarding
business, just drop me an email and you’ll
receive a full refund with no questions asked

99. • I’m happy to offer you this no-risk guarantee
because I know the power of this program
• And I’m confident that you’ll fully “get it” the
first day you dig into the material
• With this guarantee, all the risk is on me and you
simply can’t lose

100. • You’re just a click away from starting to profit
over and over again as a local marketing
consultant
• So enroll now using either of the links below to
start enjoying the financial rewards and lifestyle
available from building your own local
marketing business
• Thanks for taking the time to watch this video –
and I hope to meet you in person in the
program