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Strategy, an experimentation-driven, iterative, adaptive process
STRATEGY
FORMULATION
STRATEGY
EXECUTION
CHOICES
COMPASS
CAPABILITIES
FACTORY
GAPS CLOSING
SCHEDULER
OPERATIONS
CONNECTOR
ALIGNMENT
BREAKDOWN
FEASIBILITY
& VIABILITY
GATEWAY
PLANNING
BOARD
TRENDS
& SIGNALS
SPYGLASS
OSE
3
EXECUTION
PIT STOP
HYPOTHESES
TEST BENCH
SKUNK
WORKS
DESIGN
WORKS
OFFICE OF STRATEGY EXECUTION
IDENTIFY JTBD
CHALLENGES
TEST POSSIBLE
SOLUTIONS
OSM
OFFICE OF STRATEGY MANAGEMENT
2
4
5
1
6
10
7 8
9
STRATEGY
EXPERIMENTATION
PRODUCTS
EXPERIMENTS
CHOICES
EXPERIMENTS
I II
EXPLORE THE
CHOICES
1
OBSERVE
2
ORIENT
3-5
DECIDE
6-8
PLAN
9
DO & CHECK
10
ACT (ADAPT)
Strategic Analysis and
Scenario Planning
Maping possible Choices against
a Choice Reference Model
Deciding on Choices and on
Change Requirements
Strategic Planning, Alignment,
and Operational Integration
Monitoring Effects and Correcting
the aligned Strategic Plan
Adapting the Choices
and the Requirements
Strategy, happening in parallel zones, on multiple horizons
STRATEGY
FORMULATION
STRATEGY
EXECUTION
CAPABILITIES
FACTORY
GAPS CLOSING
SCHEDULER
OPERATIONS
CONNECTOR
ALIGNMENT
BREAKDOWN
FEASIBILITY
& VIABILITY
GATEWAY
PLANNING
BOARD
TRENDS
& SIGNALS
SPYGLASS
OSE
3
EXECUTION
PIT STOP
HYPOTHESES
TEST BENCH
SKUNK
WORKS
DESIGN
WORKS
OFFICE OF STRATEGY EXECUTION
IDENTIFY JTBD
CHALLENGES
TEST POSSIBLE
SOLUTIONS
OSM
OFFICE OF STRATEGY MANAGEMENT
4
5
1
6
10
7 8
9
STRATEGY
EXPERIMENTATION
PRODUCTS
EXPERIMENTS
CHOICES
EXPERIMENTS
I II
EXPLORE THE
CHOICES
TRANSFORMATION
HORIZON
INCUBATION
HORIZON
A
B
C
A
B
C
CHOICES
COMPASS
2
ZONE A
Performance & Efficiency
ZONE B
Transformation
ZONE C
Incubation
A
B
C

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Strategy cycle, experimentation-driven, incremental, and adaptive

  • 1. Strategy, an experimentation-driven, iterative, adaptive process STRATEGY FORMULATION STRATEGY EXECUTION CHOICES COMPASS CAPABILITIES FACTORY GAPS CLOSING SCHEDULER OPERATIONS CONNECTOR ALIGNMENT BREAKDOWN FEASIBILITY & VIABILITY GATEWAY PLANNING BOARD TRENDS & SIGNALS SPYGLASS OSE 3 EXECUTION PIT STOP HYPOTHESES TEST BENCH SKUNK WORKS DESIGN WORKS OFFICE OF STRATEGY EXECUTION IDENTIFY JTBD CHALLENGES TEST POSSIBLE SOLUTIONS OSM OFFICE OF STRATEGY MANAGEMENT 2 4 5 1 6 10 7 8 9 STRATEGY EXPERIMENTATION PRODUCTS EXPERIMENTS CHOICES EXPERIMENTS I II EXPLORE THE CHOICES 1 OBSERVE 2 ORIENT 3-5 DECIDE 6-8 PLAN 9 DO & CHECK 10 ACT (ADAPT) Strategic Analysis and Scenario Planning Maping possible Choices against a Choice Reference Model Deciding on Choices and on Change Requirements Strategic Planning, Alignment, and Operational Integration Monitoring Effects and Correcting the aligned Strategic Plan Adapting the Choices and the Requirements
  • 2. Strategy, happening in parallel zones, on multiple horizons STRATEGY FORMULATION STRATEGY EXECUTION CAPABILITIES FACTORY GAPS CLOSING SCHEDULER OPERATIONS CONNECTOR ALIGNMENT BREAKDOWN FEASIBILITY & VIABILITY GATEWAY PLANNING BOARD TRENDS & SIGNALS SPYGLASS OSE 3 EXECUTION PIT STOP HYPOTHESES TEST BENCH SKUNK WORKS DESIGN WORKS OFFICE OF STRATEGY EXECUTION IDENTIFY JTBD CHALLENGES TEST POSSIBLE SOLUTIONS OSM OFFICE OF STRATEGY MANAGEMENT 4 5 1 6 10 7 8 9 STRATEGY EXPERIMENTATION PRODUCTS EXPERIMENTS CHOICES EXPERIMENTS I II EXPLORE THE CHOICES TRANSFORMATION HORIZON INCUBATION HORIZON A B C A B C CHOICES COMPASS 2 ZONE A Performance & Efficiency ZONE B Transformation ZONE C Incubation A B C