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Opening Making Social Work For Your Business
1.
1
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
2.
Making Social Work
for your Business Richard Beattie, Senior Director, Oracle Social 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
3.
Agenda
Introduction, Rich Beattie Presentations from: – Ivan Fernandes, Global Director Social Media Technology, MediaCom – Jonathan Wichmann, Head of Social, Maersk – Mat Morrison, Social Media Strategy Director, Starcom MediaVest Group – Cathy Ma, Head of Social Media, IPC – Robin Grant, Global Managing Director, We Are Social – Marco Fenton, Head of Social Media, Luxury Hotels Group 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
4.
The social world
is changing “Brands are either part of the conversation or they’re not and as a result, they’re either part of the decision- making cycle or they’re absent from the heart, mind, and actions of the connected customer.” Brian Solis, author of The End of Business As Usual 4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
5.
What does this
mean for businesses? Recruitment Selling Enterprise Marketing Service 5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
6.
Today’s session
How to communicate the value of social internally – Ivan Fernandes, Global Director Social Media Technology, MediaCom – Jonathan Wichmann, Head of Social, Maersk How to measure ROI and the value of social across an organisation – Mat Morrison, Social Media Strategy Director, Starcom MediaVest Group – Cathy Ma, Head of Social Media, IPC How to engage relevantly on both global and local levels – Robin Grant, Global Managing Director, We Are Social – Gemma Trippas, Social Partnerships Manager, Oracle 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
7.
7
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
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