Under sponsorship of the Indiana Soybean Alliance, Bell Aquaculture is again providing the fish, specifically its Indiana raised Bell Perch™, to Purdue University\'s Agricultural Alumni Fish Fry on Saturday, Feb. 6. The event is held in the Toyota Blue Ribbon Pavilion at the Indiana State Fairgrounds in Indianapolis.

1. Bell Aquaculture’s Bell Perch™ Featured for a Second Year
At Purdue’s Ag Alumni Fish Fry Feb. 6
Under sponsorship of the Indiana Soybean Alliance, Bell Aquaculture is
again providing the fish, specifically its Indiana raised Bell Perch™, to
Purdue University's Agricultural Alumni Fish Fry on Saturday, Feb. 6. The
event is held in the Toyota Blue Ribbon Pavilion at the Indiana State
Fairgrounds in Indianapolis.
Redkey, IN – January 25, 2010 – Under sponsorship of the Indiana Soybean
Alliance (ISA), Bell Aquaculture is again providing fish for Purdue
University's Agricultural Alumni Fish Fry ‐ Saturday, Feb. 6. The
announcement is made by Norman McCowan, Bell Aquaculture President &
CEO, who says this is the second consecutive year Indiana raised Bell
Perch™ will be on the menu, along with pork, since its reintroduction to the
event last year. The luncheon, starting at 11:30 a.m., is in the Toyota Blue
Ribbon Pavilion at the Indiana State Fairgrounds in Indianapolis.
A pair of World Food Prize Laureates, Philip Nelson (2007) and Gebisa Ejeta
(2009), both Purdue University College of Agriculture faculty members, will
speak on the topic "Assuring Global Food Security."
"We are delighted that the Fish Fry's celebrity keynote speakers come from
within our College of Agriculture family," said Donya Lester, executive
secretary of Purdue's Agriculture Alumni Association.
"In the world of agriculture and food production, Philip Nelson and Gebisa
Ejeta are superstars of the highest order. Worldwide, the World Food Prize
is regarded as the Nobel Prize of Agriculture. It's significant, too, that they
are not only members of our faculty, but are also Purdue Agriculture
alumni."
About Bell Perch™ Yellow Perch
Yellow perch is one of the most popular of all North American pan fish. It
NEWS
has a mild, sweet flavor with firm white flesh and low fat levels, making it a
favorite in residential and commercial kitchens alike. In years past, yellow
perch was the fish typically served at Friday night fish fries in the Great
Lakes region.
RELEASE
The vision for a yellow perch farm was born when Bell Aquaculture’s Co‐
Chairman and Founder Michael Miller became personally interested in
aquaculture in 1994. After studying this science and becoming involved in
PO Box 239 the Indiana Aquaculture Association, Inc. (IAAI), he developed a dream to
Albany, IN 47320 bring the local and personal favorite, yellow perch, back to the area. Miller
765.789.6969 has been involved with the IAAI for 12 years, including holding the position
FAX 765.789.6966 of secretary/treasurer until recently.
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As Miller says, “What started out as an idea on a Post‐it note, ended up being 17 file cabinets of
information.” So after more than 12 years of research, consulting fish experts and a lot of hard work, Bell
Aquaculture was formed.
Bell Aquaculture is committed to these four guiding principles in producing its fish:
1) Controlled environment
2) No toxins
3) Healthy growth
4) Gentle to the environment
About Bell Aquaculture
Bell Aquaculture, based in Redkey, IN, is a producer and processor of farm‐raised fish for restaurants and
consumer use. Initial production facilities, dedicated to yellow perch, are located in Albany, IN, and
comprise the nation’s largest yellow perch farm. The corporate headquarters and fish processing facility
are located in Redkey. More information about Bell Aquaculture is available at http://www.bellperch.com
About Purdue University's Agricultural Alumni Fish Fry
The Fish Fry is the annual meeting of the Purdue Agricultural Alumni Association. Tickets are $20 and
must be purchased in advance. Tickets are available by contacting the Purdue Ag Alumni office at 765‐
494‐8593. Both pork and fish will be served family style to all patrons, so they can eat either or both.
The Ag Forecast, a program highlighting important topics in agriculture, will precede the Fish Fry
starting at 9:30 a.m. in the Grand Hall, also located at the fairgrounds. For complete details, visit:
http://www.purdue.edu/UNS/x/2009b/091221LesterFishFry.html
About Indiana Soybean Alliance
The Indiana Soybean Alliance (ISA) is recognized by the Secretary of the U.S. Department of Agriculture
as a Qualified State Soybean Board (QSSB), as defined in the Soybean Promotion & Research Act
(SPARC) (soybean checkoff program) for the State of Indiana to manage the Indiana soybean checkoff
program. In addition, ISA has a membership & policy committee, not funded by checkoff, for the
purposes of representing soybean farmers on critical policy and regulatory issues affecting the soybean
industry. In August 2007, the ISA board of directors created an Aquaculture Initiative as part of the
ISA's Strategic Plan. The program focuses on increasing the use of soybean meal in Indiana farm‐raised
fish diets through the growth of the state's aquaculture industry. Visit:
http://www.indianasoybean.com
Contacts:
Jodi Bertram, Realistic Marketing, 913‐484‐7361, jodi.bertram@bellaquaculture.com
Maggie Holben, Absolutely PR, 303‐984‐9801, maggie@absolutelypr.com
Donya Lester, Purdue Agricultural Alumni Association, 765‐494‐8593, lesterd@purdue.edu
Steve Hart, Indiana Soybean Alliance, 317‐347‐3620, sdhart@indianasoybean.com