Ten Tips For Membership Marketing In Todays Economy

Ten Tips for Membership Marketing in Today’s Economy Kisha Green Dimbo Vice President, Membership & Marketing American Association for Justice Erik Schonher Vice President Marketing General Incorporated

Goals for Today ,[object Object],[object Object],[object Object],[object Object]

The Headlines Tell the Story… ,[object Object],Recession to last long, says IMF IMF says “long, severe” global recession Former Fed Head: No Solid Plan to Ease Recession Global Recession to be “Unusually Severe”

It’s worse than the Great Depression! ,[object Object],[object Object],[object Object]

Stimulus Spending for Correction Source: CNN.com Spending only; Excludes tax provisions ($s in Billions)

Stimulus Brings Opportunity – Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bad News…Good News ,[object Object],[object Object],[object Object],[object Object],[object Object]

Deliver true value and deliver it with passion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Know Your Most Important Members ,[object Object],[object Object],[object Object]

Low Hanging Fruit ,[object Object],[object Object],[object Object]

Benchmarks & Dashboards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Secure Your Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use Media Properly…now more than ever! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Know Your Capabilities ,[object Object],[object Object]

Stand by for the next decade of staggering innovation! ,[object Object],[object Object],[object Object],[object Object]

Think outside your box… “ A wise man will make more opportunities than he finds.” - Francis Bacon, Stateman

Personalize the Member Experience ,[object Object],[object Object],[object Object]

Outrageous Offers ,[object Object],[object Object],[object Object],[object Object]

New Media ,[object Object],[object Object],[object Object],[object Object]

Final Example … ,[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],Kisha Green-Dimbo Vice President of Marketing and Membership American Association of Justice [email_address]

Ten Tips For Membership Marketing In Todays Economy

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Ten Tips For Membership Marketing In Todays Economy