Mais conteúdo relacionado Semelhante a Future Tech for Concur User Conference (20) Mais de Michael Fauscette (16) Future Tech for Concur User Conference2. New Normal
Social Business Mobility
Cloud Lasting Change
© 2009 IDC 1-10
4. Why do I care?
Customers are congregating.
There is a massive aggregation of thoughts and perspectives.
Customers are talking about your company/your products.
Customers are tired of old interaction models that are defined
by the company and at the company's convenience.
Customers want a voice & will seek out opportunities to be
heard.
© 2009 IDC 1-10
5. 2010: Business has changed!
• Connected
• Global
• Competition
• Innovate!
• Mobile
• BYO workplace
http://www.telegeography.com/product-info/map_internet/images/internet_map09_lg.gif
© 2009 IDC 1-10
6. Social Business
• Connected
• BYO Workplace
• Socialytics
• People as the platform
Changing culture
© 2009 IDC 1-10
7. Social Business
External
Sales – Marketing – Product – Support - Service
Blogs – Communities – Social Networks - Ideasourcing
– Microblogs – Syndication – Virtual Conference - Video
Wiki’s – Social Analytics – Collaboration – Mashups –
Platforms -
Internal
© 2009 IDC 1-10
8. What’s happening?
Sales Marketing
The “mom & pop” Sentiment
effect My way
Mining social data Customer defined
Predicting needs products/services
Loyalty (+analytics)
PR Customer Service
Transparency Community
Collaborate / partner When, where, how
1:1 Preventative
User generated
content
© 2009 IDC 1-10 8
9. Social Software Solutions
Consumer
Apps Collab CRM Content PLM
Apps
Social Platforms
Socialytics
EPPM SCM HCM Financials
Stand-a-lone Embedded
Stand-a-lone
Social Apps Social Social
Platforms Features
© 2009 IDC 1-10
10. Social Software Solutions Vendors
Consumer
Apps Collab CRM Content
Apps
Online Community Platforms
Socialytics
Concursive
Facebook SocialText UserVoice Google Apps
LinkedIn Lotus Oracle Cisco Eos
Connections
Bright Idea Reality Digital
MySpace Sharepoint
Lithium MyLife
Twitter Jive
Neighborhood OneRiot
Google Google Apps America Wink
Apps Omniture
© 2009 IDC 1-10
11. Mobility
“There’s an app for that!”
© 2009 IDC 1-10
12. Mobility
• The new enterprise desktop
• Augmented Reality
• Context aware applications / location
based
• Android is the next “killer” product for
Google
© 2009 IDC 1-10
13. The Next Gen Web – Mobile Users
Share Of U.S. Online Users Also Accessing The
Internet Through a Mobile Device
Time: 45 hr/wk total
38 hr/wk Stationary
7 hr/wk Mobile (5%) Also Mobile Use
31.9%
No Mobile Use
68.1%
Total number of U.S. Internet users in 2008: 247.1M*.
Total number of U.S. mobile Internet users: 78.8M.
n = 3176. Mobile users = respondents who reported using one of the following to access the Internet: portable game console, feature phone, smart phone, Internet tablet,
personal media player, personal navigation device, e-book reader. * Source: Digital Marketplace Model and Forecast v1.3 draft, forthcoming.
© 2009 IDC 1-10
14. The Next Gen Web - Mobile Content
News
Weather
Entertainment
Local information
Sports
Health
Technology
Travel
Business and finance
Cars
0% 20% 40% 60% 80% 100%
Mobile Usage Stationary Usage
© 2009 IDC 1-10
16. The Next Gen Web
Web 1.0 Web 1.5 Web 2.0 Web 3.0
Static
Web
Transaction
Web
Social
Web ? Semantic
Web
© 2009 IDC 1-10
17. The Next Gen Web
? Real-time
Mobile
Ubiquitous access
Built for Web communication
Decentralized
Modular / reusable
Increasing
interconnectedness
© 2009 IDC 1-10
21. Some Implications for the Travel
Industry
Mobile
Social Customer Real-time
Service
Ranking / Ratings –
The Wisdom of Crowds
Trust Video
Ubiquitous information
access
Virtual
Always on conferencing Transparent
© 2009 IDC 1-10
22. Contact
Michael Fauscette
mfauscette@idc.com
Twitter: @mfauscette
Blog: www.mfauscette.com
© 2008 IDC
© 2009 IDC 1-10