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Semelhante a Message Bus iDate 2013 Presentation
Semelhante a Message Bus iDate 2013 Presentation (20)
Message Bus iDate 2013 Presentation
- 1. Best Messaging, App & Legal Practices for the Dating Community Neil Schwartzman, Vice President, Receiver & Sender Relations Message Bus Inc.
- 2. Agenda & C.V. Who the heck am I? Who are you? Spammer
- 3. The Issues Messaging Attacks Delivery Email, IM, In-App, Social DDoS, Hacks Spoofing Malware
- 4. Why Comply? + Privacy + Disclosure + Engaged Messaging = Success!
- 5. Alternatively - User complaints - Deferrals - Blocks - Blacklisting - Poor reputation = Failure!
- 6. Community Best Practices Anti-spyware Coalition MAAWG (app-related) (Messaging Anti-abuse Working Group) Senders’ BP
- 7. Anti-Spyware Coalition Best Practices • Signing Apps • BPs deal with: • Tracking • System modifying • Advertising display • Security analysis • Remote control • Automatic download • Dialing • Passive tracking
- 8. MAAWG Best Practices • Infrastructure • BPs deal with: • rDNS • Delivery Errors & List • SWIP maintenance • Permission • Blocking Remediation • Disclosure
- 9. Authentication & You • History • Various Auth approaches: • SPF • Anti-spoofing • SenderID • New! DMARC • DK • DKIM
- 10. Legal • CANSPAM • COPPA • EU Privacy Directive • Canada’s Anti-Spam Law
- 12. Resources www.messagebus.com/idate • ASC BP • MAAWG Senders BP (V3 out soon!) • MAAWG Members list • Rude DMARC Whitepaper {URL} • Message Bus / nNovation Series on CASL {URL} • Industry Canada CASL website • FTC COPPA site • FTC CANSPAM site • EU Privacy Directive Site
Notas do Editor
- Task Force on SpamCAUCEAnti-spyware CoalitionFCC CSRIC botnetToday – best practices and legal regimes
- Deliverability. Best practice + engagementAttacks – mention adobers, the year of the data breachSpoofing – steal your reputation (mention Rude whitepaper)Mention fakeGroupon app up at Microsoft
- ASC : America Online, Computer Associates International, Hewlett-Packard, Microsoft, and Yahoo, along with McAfee, Symantec, and Trend Micro, and anti-spyware specialist vendors and Webroot Software. examples of 200 + MAAWG members, : Apple Inc, AT&T, Comcast Message Bus, Facebook, Google, Yahoo, as well as Spamhaus, McAfee, Microsoft, Amazon, JP Morgan Chase, The U.S> Senate
- Application performance, important out of the gate.Published 2006 – still relevant
- MAAWG BPs developed by sending expertts such as Cheetahmail, Exact Target,, blacklist operators such as Spamhaus and Spamcop, end-user adovcacy groups such as CAUCE, and ultimately approved by receivers – ISPs and email box providers like Hotmail and Yahoo!
- SPF 2004DK DKIM 2005 SenderID 2006
- CASL$10MM$1MAll CEMs
- ASC BP http://www.antispywarecoalition.org/documents/BestPractices.htmMAAWG Senders BP http://www.maawg.org/sites/maawg/files/news/MAAWG_Senders_BCP_Ver2a-updated.pdfMAAWG Members list http://www.maawg.org/about/rosterIndustry Canada CASL website http://www.fightspam.gc.ca