1. 2012
ChangeTheWorld
April 15th ­ May 6th, 2012
Moving Forward
Moving Forward by Looking Back

2. ABOUT
ChangeTheWorld is a fun way Volunteer centres receive up to
2012 marks CTW’s
for youth to earn volunteer hours
and contribute to their community,
both in out of school 5th Anniversary $25,000
CTW targets to promote, encourage and
to celebrate, we
,
facilitate youth volunteerism,
f l h l
3 hours seek to reach more
students and communities
by collaborating with local
schools, school boards, and
per youth participant than ever before!
community organizations

3. FUNDING
$695,000
$695 000 including
g 3 Weeks
3 Weeks
in grants to $70,000 of youth volunteer activities
across Ontario
25 to Ontario Volunteer
Centre Network
April 15th ­ May 6th
for coordination and outreach
Volunteer Centres National Volunteer Week

4. 2011 RESULTS
The 4th Annual CTW campaign CTW’s 2011 results witnessed a
In 2011, CTW campaign saw
concluded on May 1st, 2011
Our most successful year to date, 14,922 Students 24% Increase
2011 saw 21 volunteer centres in overall participation, plus a
participate, representing over contribute over
69,845 Hours
69,845 Hours 40% I
Increase
265
in total volunteering hours,
volunteering over 3 weeks
communities across Ontario when compared to 2010

5. 2012 TARGETS
in 2012, we expect to engage Anticipated Benefits
25,000 Students  Greater youth awareness of National Volunteer
and help provide
pp Week, local community organizations and the value
of volunteering;
75,000 Volunteer Hours
75,000 Volunteer Hours  Greater youth and community awareness of
Ontario’s commitment to youth engagement and
to communities across Ontario
volunteering;
 Students provided with a positive introduction to
Targets calculated according to individual projections provided by each
Targets calculated according to individual projections provided by each
volunteer centre, including 4 new centres for the 2011 campaign volunteering and encouraged to become lifelong
volunteer;
Each volunteer centre will track participating schools, community  Enhanced relationships between volunteer centres,
groups, students and volunteer hours.
their local schools and community groups; and
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New in 2012, the OVCN will coordinate results from student­led CTW  More services delivered to strengthen Ontario’s
projects funded through the EDU’s SpeakUp Program communities.

6. GROWTH
All Volunteer Centres
CTW Volunteers & Volunteer Hours (Totals by Year)
100000
90904
90000
80000
69845
70000
60000
50000
41683
40000
30000 27853
25,445
20000 14,922
11328
7859
10000
274 1251
0
2008 2009 2010 2011 2012 (Projected)
Volunteers Hours

7. PARTICIPATING
VOLUNTEER CENTRES
NORTHERN REGION
Volunteer Sault Ste. Marie
Volunteer Sudbury / Benevolat Sudbury
Volunteer Thunder Bay
CENTRAL REGION
C GO
Community Link North Simcoe
Community Development Halton / Volunteer Halton
CONTACT South Simcoe Community Information Centre
Information Markham and Volunteer Centre
Information Orillia
Volunteer Centre of Toronto
Volunteer Centre of Toronto
Volunteer Mississauga Brampton Caledon
Yorkinfo Community Information & Volunteer Centre
EASTERN REGION
Southern Frontenac Community Services Corporation
United Way Kingston, Frontenac, Lennox & Addington
Volunteer & Information Quinte
V l &I f i Q i
Volunteer Bureau of Leeds and Grenville
Volunteer Ottawa
WESTERN REGION
Information Niagara
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Pillar Nonprofit Network
Sarnia Gives
United Way of Cambridge & North Dumfries
United Way of Chatham­Kent
United Way Windsor­Essex County
‘08 ‘09 ‘10 ‘11 ‘12
Volunteer Action Centre of Kitchener Waterloo
Volunteer Centre of Guelph / Wellington
Volunteer Hamilton
V l t H ilt
7 19 21 21 25!

8. OVCN’S ROLE
 Since its beginnings in 2008, ChangeTheWorld has
been delivered by MCI in partnership with the Ontario
Volunteer Centre Network (OVCN).
 From 2008 and 2010, the Volunteer Centre of
Guelph‐Wellington undertook the lead coordination
role on behalf of the OVCN.
role on behalf of the OVCN.
 For 2011, the Volunteer Centre of Mississauga,
Brampton, Caledon (Volunteer MBC) was selected to
assume lead coordination role for 2011 and 2012 CTW
campaigns.
i
 Together, MCI and Volunteer MBC will develop an   
enhanced role for OVCN to support 2012 campaign
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initiatives, and further increase participation results.
 Volunteer Sault Ste. Marie 
 In 2012, the OVCN plans to expand CTW by closely
mentoring all new participating volunteer centres, and Charity Car Wash
by collaborating with Ontario’s hard‐to‐reach schools.

9. 2012 MISSION
 To enhance OVCN’s outreach and mentoring role,
and collaborate with as many schools as possible,
including those in communities lacking a local
volunteer centre.
 To encourage all volunteer centres across Ontario to
participate, and to ultimately increase the total
participate, and to ultimately increase the total
number of communities within the campaign’s reach.
 To provide students with an opportunity to “Adopt a
Cause,” or to develop their own activities and events
based on personal values.
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 To promote CTW via the Internet, social media   
(Facebook, Twitter, YouTube), celebrity endorsement,
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corporate sponsorships and community partners.
 Volunteer & Information Quinte 
 To collaborate with the Ministry of Education
2012’s SpeakUp program. Gleaners Food Bank Collection

10. OVCN STRATEGY
To effectively utilize increased funds to develop and
administer outreach and mentoring tools that will
assist volunteer centres with engaging students,
educators, media and communities.
 To communicate with volunteer centres through a
To communicate with volunteer centres through a
regular newsletter, enhanced website and online
forum.
 To design and pilot a customized volunteer tracking
and evaluation tool and framework.
d l ti t l d f k
 To conduct web‐based workshops on engaging   
youth and community agencies through social media,
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surveys and other online resources.
 Volunteer Bureau of Leeds and Grenville 
 To provide marketing and media templates, and
assistance with local media launches. Mac Johnson Wildlife Area Beautification Project

11. COMMUNICATION
PLAN
Youth Advisory Committees
 To develop a Year 5 framework and objectives;
including a new Youth Advisory Committee; promoting
including a new Youth Advisory Committee; promoting
CTW via educational platforms in partnership with EDU;
and, strengthening linkages with EDU’s SpeakUp
program
 Newcomer Champion Awards
 To highlight the contributions of 5 youth ambassadors
who show outstanding leadership qualities in local CTW
campaigns
 Collaborate with Ministry of Education
 To promote CTW through targeted outreach to high
To promote CTW through targeted outreach to high
school teachers, Council of Ontario Directors of
Education, Ontario Principal’s Council, school council
leaders, participating volunteer centres and individual   
school Facebook pages.
P
Promotional Materials
ti lM t i l
 To redesign flyers, website graphics, video message  Information Markham and Volunteer Centre 
 To make all promotion materials and graphics
available for download at MCI’s CTW website. 2011 Senior Spring Fling FUN Fashion Show

12. ONLINE
STRATEGY
CTW Website Twitter
Facebook
YouTube
facebook.com/ontarioyouthchallenge
ontario.ca/changetheworld

13. ENDORSEMENT
STRATEGY
News & TV Sports
Celebrities