1. TV Guide Magazine

2. Introduction
President, Editor-In-Chief Founder & CEO
TV Guide Magazine enter:new media
@TVGMDebra @mcproject2600

3. Focus of Presentation
Can you win the engagement war...
– with the fewest fans?
– without creating applications?
– without prizes, contests or sweepstakes?
– without a media budget?
Spoiler Alert: The Answer Is Yes.
Focus on Wall-Based Engagement Centered On Key
Passion Points Discovered Through Content Analysis

4. Social Situation Overview
July 1, 2012
• Fans: 83,000
• Content: Breaking
News, Promote
Magazine Content
• Mission: Win the
engagement battle,
Drive To Magazine

5. Competitive Set Fan Count

6. Previous Month of Engagement
In June, TV Guide Magazine’s ERA was high on a
per fan bases, but low in total scale.

7. Previous Month of Engagement
TV Guide Magazine Ranks 5th in terms of Total ERA

8. Our Mission: Rock July
• No major new shows to
premiere
• Olympics aren’t until
the end of the month
• Biggest entertainment
event = Batman Movie

9. July Facebook Advertising Budget

10. Our Ace In The Hole

11. What To Do?
How do we parlay the TVGM presence
into a Facebook homerun?
Where to turn?
• Apps?
• Website?
• Advertising?
• Content?

12. Content Insights
• Optimization Process = Tagging (for
both historical and competitive)
• Uncover Fan Passion and Play To
Them
• Audience Loves To Declare Their
Love For Their Favorite Show
• eg. Save Our Show, Fan Favorites
(both apps)

13. Challenge
How Do We Extend A Competition To The Wall?

14. Challenge
How Do We Extend A Competition Beyond The Week
of The Event?

15. What Happened: Week of Comic- Con
Best performing posts- Behind the Scenes
*Most
engaging
post of
the month

16. Plan of Action
Phase 2 Plan: After the event, we created a photo
tournament so fans could vote for their favorite photos
on the wall.
Semi-Finals Finals

17. Plan of Action
And the winner is…
Best performing
post of
competition

18. July Engagement
TV Guide Magazine Ranks 1st in terms of Total ERA

19. July Engagement
TVGM’s Total ERA Increased by 1,196% from June to July

20. Post-September Engagement &
Growth
• Cheers & Jeers App
• Fan of the Week
App
• “What Are You
Watching Tonight?”
Posts
• Fan Favorites
Campaign
increased fan base
by 120% since
October 5th.