1. Semantically Incorrect Marten den Haring EVP, Nstein Products Copyright © Open Text Corporation. All rights reserved. Rev2.0 01102010

2. ≠ SEMANTIC WEB SEMANTIC TECHNOLOGIES

3. Content ≠ DUMB

4. ≠ ANSWERS

5. 5 Source: http://badcontextualads.tumblr.com

6. 6 Source: http://badcontextualads.tumblr.com

7. FEATURES WHAT SMARTPHONE OF THIS ? USERS ARE INCREASINGLY LIKING HATING OR

8. REGULATORY CLAUSES WHICH PAST CASES SENTENCES AND FROM ? FAILURE COMPONENT X DISCUSS THE OF

9. ≠ SOCIAL ANALYTICS TWITTER SENTIMENT

10. Source: PEW 2010 10

11. BUSINESS INTELLIGENCE ≠ INTELLIGENT BUSINESS

12. SEEKING PRECISION

13. INTRODUCING CONTENT ANALYTICS

14. CONTENT ANALYTICS BUSINESS VALUE UNLOCKS UNSTRUCTURED CONTENT FROM ANSWERS DELIVERING IMPORTANT QUESTIONS TO SEMANTIC TECHNOLOGIES VIA

15. CONTENT ANALYTICS CONTENT PRODUCERS BENEFITS CREATING FINDABLE, REUSABLE AND ENRICHED CONTENT BY

16. CONTENT ANALYTICS CONTENT CONSUMERS BENEFITS DISCOVERING BUSINESS INSIGHTS ACROSS ENTERPRISE AND ONLINE INFORMATION BY

17. CONTENT ANALYTICS: ENABLING THE SOCIAL BUSINESS 17

18. 5 STEPS TO GET STARTEDWITH CONTENT ANALYTICS TODAY

19. Thank You 19