This document discusses the impact of new media on relationships between organizations and their publics. It provides examples of how organizations in Malaysia like Digi Telecommunications and AirAsia have leveraged social media like Twitter and Facebook to better engage with customers. Digi saw growth while competitors declined, and AirAsia was able to sell over 1 million tickets in 2 days due to their social media presence. The document also examines how new media has helped strengthen the Malaysian economy and improved communication between organizations and the public.

1. IMPACT ON RELATIONSHIPS BETWEEN ORGANIZATION AND THEIR PUBLICS ABDUL MANAP BIN JAINI 2010277524 AHMAD FIRDAUS BIN DAMANHURI 2010 684976 BRYAN ALDRIDGE SAMUEL 2010293636 FATHIAH BINTI KAMALUDIN 2010 86 1376 NIK KHAIRUNISA BINTI AHMED LOKMAN 2010819944 NURAFIFAH BINTI BASIR 2010874525 NUR AQILAH BINTI ABDUL RASHID 2010849374 SYED AZRAAI BIN SYED HASHIM 2010449054

2. EXAMPLE OF NEW MEDIA USAGE BETWEEN ORGANIZATION AND THEIR PUBLICS

3. EXAMPLE OF NEW MEDIA USAGE BETWEEN ORGANIZATION AND THEIR PUBLICS

4. EXAMPLE OF NEW MEDIA USAGE BETWEEN ORGANIZATION AND THEIR PUBLICS

7. ISSUES

20. IMPACT TOWARDS MALAYSIA

31. CASE STUDY

32. DIGI TELECOMMUNICATIONS AND AIRASIA

41. Appendices

49. Appendices

52. Foldees and Tiger Beer Case Study

53. Foldees Case Study

60. Appendices

61. Tiger Beer Case Study

67. Appendices

68. CONCLUSION