Brief panel presentation on digital strategy given at the annual conference of the National Council of State Housing Agencies at the Peabody Hotel in Orlando, Florida. Areas of discussion included web design, marketing, branding, digital communication, search engine optimization and social media marketing. Topics included Facebook, responsive web design, visual social media, infographics, big data, Twitter and Pinterest.
5. TAKE TIME TO BE
INTERESTING
• BULLET 1 IS BORING
• SO IS BULLET 2
• I COULD GO ON AND ON
• I COULD PUT A STAT HERE
• OR A STAT HERE. EVEN USE
NUMERALS
• 1,000,000,000,0000,0000
• EVEN USE COLOR.
• BUT I WILL LOSE YOU
• AND YOUR EYES WILL GLAZE OVER
• Trust me.
10. A QUICK STORY...
So there was this one time when I was walking in the woods minding my own
business and not doing much and it was pretty quiet. The next thing I know, I
was walking around and then I heard a little something. It was like a rustling of
the leaves and I thought it was just the wind. So I didn’t really think anything of
it. It was just the wind, I told myself. But then I felt this weird presence. It was
like I was no longer alone. And then I heard something else. But this time I
knew it was not the wind. It was an over-sized bear. And he was right there
next to me. And I was scared. Real scared. And then I felt like the bear
wanted to give me a little kiss. You know, because he was nice. But there
was a part of me that didn’t feel very safe. He looked nice enough, but, you
know, should I kiss this bear?
11.
12. 44% of users are more
likely to engage with
brands if they post
pictures.
--ROI Research
13. Images have become one
of our default modes of
sorting and understanding
the vast amounts of
information we’re exposed
to every day.
--Fast Company
23. 90% of the world’s data
was created in the last two
years.
--IBM
24.
25.
26.
27.
28.
29. SOMETHING PRACTICAL
01 The world has gone mobile
02 The world has gone social
03 Content is king, so write
04 Obsess about your audience
05 Be visual
06 Be interesting
07 Plan
The short answer is yes. But you have to remember that this is how I make my living so I am biased. I started the company in 1995 for beer money and now I have a mortgage.
When I was a kid, I wasn’t very good at algebra. Or chemistry. Or physics. So when it came time to go to college, where do you want to go? Georgia Tech. Liberal Arts. Why? Teach me how to think. Learning how to think is most important thing. And that is my main objective.
When I was a kid, I wasn’t very good at algebra. Or chemistry. Or physics. So when it came time to go to college, where do you want to go? Georgia Tech. Liberal Arts. Why? Teach me how to think. Learning how to think is most important thing. And that is my main objective.
When I was a kid, I wasn’t very good at algebra. Or chemistry. Or physics. So when it came time to go to college, where do you want to go? Georgia Tech. Liberal Arts. Why? Teach me how to think. Learning how to think is most important thing. And that is my main objective.
When I was a kid, I wasn’t very good at algebra. Or chemistry. Or physics. So when it came time to go to college, where do you want to go? Georgia Tech. Liberal Arts. Why? Teach me how to think. Learning how to think is most important thing. And that is my main objective.
I was asked to present on this topic of when to go fully digital.
I was asked to present on this topic of when to go fully digital.
I was asked to present on this topic of when to go fully digital.
I was asked to present on this topic of when to go fully digital.
I want you to get your money’s worth, so I will give you something practical.
I was asked to present on this topic of when to go fully digital.