Social media presentation by Mike Ekey, MCC-Longview public relations coordinator.

1. Social expansion: Using Facebook
in the classroom.
Mike Ekey
Public Relations Coordinator
MCC-Longview

2. Communication is evolving
• How often do you sit down to write a letter vs.
make a phone call to family?
• How often do you write an e-mail rather than
call a co-worker?
• How regularly do you look up phone numbers
using the Web rather than the yellow pages.

3. Students are speaking a new language
• The next class of college students has even higher
expectations for technology
*K-12 education data comes from the CDW-G 2010 21st-Century Classroom Report

4. Students are speaking a new language
• The next class of college students has even higher
expectations for technology
• 63% of current college students say technology on campus
was important in their college selection criteria
*K-12 education data comes from the CDW-G 2010 21st-Century Classroom Report

5. Students are speaking a new language
• The next class of college students has even higher
expectations for technology
• 93% of today’s high school students* say campus
technology is important in their college selection criteria
*K-12 education data comes from the CDW-G 2010 21st-Century Classroom Report

6. Students are speaking a new language
• The next class of college students has even higher
expectations for technology
• 95% of today’s high school students expect to use
technology (including social media outlets) in college
during all or some classes
*K-12 education data comes from the CDW-G 2010 21st-Century Classroom Report

7. Students are speaking a new language
• The Millennial Generation will continue to
enter college for another 10 years, bringing
with them a growing list of technology
expectations
*K-12 education data comes from the CDW-G 2010 21st-Century Classroom Report

8. Students are speaking a new language
• The Millennial Generation will continue to enter
college for another 10 years, bringing with them a
growing list of technology expectations
• High school students expect to use technology in
college:
• To complete class assignments 94%
• To communicate with classmates 82%
• To communicate with professors 84%
• To prepare for the technology expectations in my
chosen field 70%
*K-12 education data comes from the CDW-G 2010 21st-Century Classroom Report

9. Collaboration Means Education
2009-2010 Longview first-year students - FLYT

10. Collaboration Means Education
• 64% use social media to connect with
classmates to study or work on class
assignments at least several times per month
2009-2010 Longview first-year students - FLYT

11. Collaboration Means Education
• 64% use social media to connect with
classmates to study or work on class
assignments at least several times per month
• 41% use social media to study or work on
class assignments at least several times per
month
2009-2010 Longview first-year students - FLYT

12. Collaboration Means Education
• 64% use social media to connect with
classmates to study or work on class
assignments at least several times per month
• 41% use social media to study or work on
class assignments at least several times per
month
• 27% use social media to connect with faculty
to study or work on class assignments at least
several times per month
2009-2010 Longview first-year students - FLYT

13. Social Media as a bad word
• Social media has become a bad word because
of its misuse or mischaracterization.
• Celebrities like Ashton Cutcher, Shaq, the
Kardashians, Justin Beiber…etc… etc…

14. Successful Social Media at MCC
• Facebook/Twitter accounts:
– 350 Follower, 150 weekly page views for campus
specific events
– 10,000 photo views (out of 375)
• Classroom Blogs
– Associate Dean Marvin Aaron’s humanities blog
• The MCC Insider – launched Aug 2010:
– 1,000+ readers a day.
– Averaging 12 comments a week.
– Linked from external media and other sources
Longview Facebook Analytics Dec 2009-Current) Google data tracking (Aug 2010-Current)

15. Teaching effectiveness now ‘How To’
• “Students don't need to be taught how to use
technology. They need to see it modeled and
be shown how it can impact and greatly
improve their lives. They'll learn the how on
their own.”

16. What can it do for me?
• Inviting and simple:
– The design and ease of use in Facebook means we
don’t have to spend time re-teaching each class
how to use the networking functions

17. What can it do for me?
• Promotes networking and connections:
– Mark Johnson, adjunct instructor at MCC-
Longview
– Group projects and interaction

18. What can it do for me?
• Discourse and discussion out of class:
• UC-Berkeley – Collaborative computer
courses.
– 63% of all work was done after hours online
– Student completion of assignments increased
– Quality of worked increased
– Student satisfaction of course/assignments
increased
http://coe.berkeley.edu/news-center/publications/engineering-news

19. What can it do for me?
• Connect with “on the fence” students:
– These are the students that are too shy, lazy or
busy to connect with peers and mentors in class.
– Quick notifications, messages reminders, etc.
http://www.webs05.com/2007/09/27/facebook-classroom-management-and-teaching.html

20. What can it do for me?
• Reinforce your expertise and current
knowledge of your subject.
– Readings, articles, blog posts, etc
– Easily shared to all connections and students in a
single place allowing them a chance to think and
comment at their pace.

21. Integrate and blend
• This is not intended to replace or eliminate old
systems or classroom methods.
• This only works when you adopt it as part of
your regular working routine
– How often do you check e-mail?
– Read the paper?
– Check voicemail?

22. MCC’s challenge
• Our Experiment
• We want to spend a year counseling and walking
you through these programs and social media
outlets
• Our goal is to teach you how this can be an
effective use in your classroom.
• We will provide hands-on training and show you
how to manage your time, privacy and workload
when it comes to these online tools.
• Collect data and (good or bad) will present it in a
year to the rest of our peers.

23. Thank you.
• Questions?