Call Girls in Dwarka Mor Delhi Contact Us 9654467111
MEST 3 Key Terms A2 MedStds Checklist
1. Topic Understand term,
can give
examples and
suggest
impact/reasons
for use
Understand term but
cannot apply to egs.,
or suggest impact/
reasons
Do not understand
term, cannot give
eg.s or suggest
impact/reasons
Media Language
Shots, Angles, Movement
Mise-En-Scene
Icons & Symbols,
Connotation & Denotation
Sound
Editing
Character
Mode of Address
Locations & Settings
Paradigm & Syntagm
Relates to Representation
Relates to Institution
Relates to Audience Expectations
Relates to Genre & Narrative
Platform & Text Type
Audience
Audience Demographics
Audience Psychographics
Target, Primary & Secondary,
Mass & Niche
Active Vs Passive Audience
Hypodermic Needle Theory
MEST 3 Intervention Revision - Key Terms/Theory
K McCabe 2015
2. Topic Understand
term, can give
examples and
suggest
impact/reasons
for use
Understand term but
cannot apply to egs.,
or suggest impact/
reasons
Do not understand
term, cannot give
eg.s or suggest
impact/reasons
Audience Continued
Katz & Blumler U & G
Gerbner Cultivation Theory &
Effects Theory
Mean World Syndrome
Audience as Producer –
User Generated Content
Liberal Pluralism
Marxist theory
Hegemony
Two-Step Theory
Audience as Product
Institution
Elite vs Mass
Dominant ideologies
Marxism,hegemony
Liberal pluralism
Commercial Ownership
Public Service Provider
Conglomerate or Independent
Audience Power
Distribution & Platform of Text
Moral Panic
Newspaper Institutions
TV Institutions
K McCabe 2015
3. Topic Understand term,
can give examples
and suggest
impact/reasons for
use
Understand term
but cannot apply to
egs., or suggest
impact/ reasons
Do not
understand term,
cannot give eg.s
or suggest
impact/reasons
Institution Continued
Print Institutions
Film Institutions
Relationship to Advertising
Brand Identity & Values
Institutional Control
Representation
Dominant Ideologies
Icons and Symbols
Relationship to Media Lang.
Relationship to Audience
Expectations
Relationship to Institution
Reflective Vs Constructionist
Stereotypes & Countertypes
Niche, Alternative Or
mass, mainstream
Positive or Negative
Marginalised, Absent or Voiceless
Collective Identity
Ethnicity
Disability
Gender
Class K McCabe 2015
4. Topic Understand term,
can give examples
and suggest
impact/reasons for
use
Understand term
but cannot apply
to egs., or
suggest impact/
reasons
Do not understand
term, cannot give
eg.s or suggest
impact/reasons
Representation Continued
Power
Celebrity
Economic Status Vs Cultural Status
Hall’s Readings
Said’s Fear of Other
Levi Strauss Binary Opposition
Narrative
Todorov’s Narrative Structure
Propp’s Character Types
Barthes Codes
Metanarratives
Multiple Narrators
Unreliable/Unusual Narrators
Linear/Non-Linear Narratives
Genre
Theories
Post-Feminism
Laura Mulvey’s Male Gaze
Voyeurism
K McCabe 2015
5. Topic Understand term,
can give examples
and suggest
impact/reasons for
use
Understand term
but cannot apply
to egs., or
suggest impact/
reasons
Do not understand
term, cannot give
eg.s or suggest
impact/reasons
Theory Continued
Objectification of Women /Men
Passive Vs Dominant
Post-Modernism
Intertextuality
Hybrid Genre
Pastiche & parody
Metanarrative Vs Multiple
Baudrillard’s Hyperreality
McLuhan’s Medium is the Message
9/11 Heroes and Villains
Representation Mediation &
Selection
Text Types
Reality TV
Advertising
Film Trailer
Soap
TV BoxSet
Tv Drama
Independent Film
Blockbuster/Franchise Film
K McCabe 2015
6. Topic Understand term,
can give examples
and suggest
impact/reasons for
use
Understand term but
cannot apply to egs.,
or suggest impact/
reasons
Do not understand
term, cannot give
eg.s or suggest
impact/reasons
Text Types Continued
News Report
Newspaper
Blogs/Audience Created
Social Networking
Website
Documentary
Magazine
Music Video
Music Promotion
Gaming
Other
K McCabe 2015