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Foundations of Individual Behavior
             Ability & Learning
                  Session 4


© 2009 Prentice-Hall Inc. All rights reserved.   2-0
 diversity.mpg
Ability
     An individual’s capacity to perform the various tasks in a
     job.
     Made up of two sets of factors:
       – Intellectual Abilities
                • The abilities needed to perform mental activities.
                • No correlation between intelligence and job satisfaction.
       – Physical Abilities
                • The capacity to do tasks demanding stamina, dexterity,
                  strength, and similar characteristics.




© 2009 Prentice-Hall Inc. All rights reserved.                                2-2
Dimensions of Intellectual Ability

                                                                 Number
                                                                 Aptitude



                                                                                      Verbal
                                            Memory
                                                                                   Comprehension




                                                       Intellectual
                                      Spatial
                                   Visualization
                                                         Ability                          Perceptual
                                                                                            Speed




                                                     Deductive              Inductive
                                                     Reasoning              Reasoning




                                                                                                       E X H I B I T 2–1



© 2009 Prentice-Hall Inc. All rights reserved.                                                                        2-3
Basic Physical Abilities
            Strength Factors
            Flexibility Factors

            Other Factors
                    – Body coordination
                    – Balance
                    – Stamina




                                                 E X H I B I T 2–2



© 2009 Prentice-Hall Inc. All rights reserved.                  2-4
Biographical Characteristics
     Objective and easily obtained personal characteristics.



     Age
     Gender
     Race (the biological heritage used to identify oneself)
     Tenure




© 2009 Prentice-Hall Inc. All rights reserved.                  2-5
Learning
     Any relatively permanent change in behavior that occurs
     as a result of experience
     Learning components:



                                                     Is       Is Acquired
                    Involves
                                                 Relatively     Through
                     Change
                                                 Permanent    Experience




© 2009 Prentice-Hall Inc. All rights reserved.                              2-6
Theories of Learning
 Classical Conditioning
       – A type of conditioning in which an individual responds to
         some stimulus that would not ordinarily produce such a
         response.
 Operant Conditioning
       – A type of conditioning in which desired voluntary behavior
         leads to a reward or prevents a punishment.
 Social-Learning Theory
       – People can learn through observation and direct experience.




© 2009 Prentice-Hall Inc. All rights reserved.                         2-7
Classical Conditioning
 Pavlov’s Dog Drool
 Key Concepts:
       – Unconditioned stimulus
                • A naturally occurring phenomenon.
       – Unconditioned response
                • The naturally occurring response to a natural stimulus.
       – Conditioned stimulus
                • An artificial stimulus introduced into the situation.
       – Conditioned response
                • The response to the artificial stimulus.
This is a passive form of learning. It is reflexive and not
  voluntary – not the best theory for OB learning.

© 2009 Prentice-Hall Inc. All rights reserved.                              2-8
Operant Conditioning
 B. F. Skinner’s concept of Behaviorism: behavior
  follows stimuli in a relatively unthinking manner.
 Key Concepts:
       – Conditioned behavior: voluntary behavior that is learned, not
         reflexive.
       – Reinforcement: the consequences of behavior which can
         increase or decrease the likelihood of behavior repetition.
       – Pleasing consequences increase likelihood of repetition.
       – Rewards are most effective immediately after performance.
       – Unrewarded/punished behavior is unlikely to be repeated.




© 2009 Prentice-Hall Inc. All rights reserved.                           2-9
Social-Learning Theory
 Based on the idea that people can also learn indirectly:
  by observation, reading, or just hearing about someone
  else’s – a model’s – experiences.
 Key Concepts:
       – Attentional processes
                • Must recognize and pay attention to critical features to learn.
       – Retention processes
                • Model’s actions must be remembered to be learned.
       – Motor reproduction processes
                • Watching the model’s behavior must be converted to doing.
       – Reinforcement processes
                • Positive incentives motivate learners.


© 2009 Prentice-Hall Inc. All rights reserved.                                      2-10
Shaping: A Managerial Tool
     Systematically reinforcing each successive step that
     moves an individual closer to the desired response.
     Four Methods of Shaping Behavior:
       – Positive reinforcement
                • Providing a reward for a desired behavior (learning)
       – Negative reinforcement
                • Removing an unpleasant consequence when the desired
                  behavior occurs (learning)
       – Punishment
                • Applying an undesirable condition to eliminate an undesirable
                  behavior (“unlearning”)
       – Extinction
                • Withholding reinforcement of a behavior to cause its cessation
                  (“unlearning”)

© 2009 Prentice-Hall Inc. All rights reserved.                                     2-11
 reinforcement.mpg
Schedules of Reinforcement: A Critical Issue
 Two Major Types:
       – Continuous Reinforcement
                • A desired behavior is reinforced each time it is demonstrated
       – Intermittent Reinforcement
                • A desired behavior is reinforced often enough to make the
                  behavior worth repeating but not every time it is demonstrated
                • Multiple frequencies




© 2009 Prentice-Hall Inc. All rights reserved.                                     2-13
Types of Intermittent Reinforcement
                                       Ratio
                                                 – Depends on the number of responses
                                                   made.
                                       Interval
                                                 – Depends on the time between
                                                   reinforcements.
                                       Fixed
                                                 – Rewards are spaced at uniform time
                                                   intervals or after a set number of
                                                   responses.
                                       Variable
                                                 – Rewards that are unpredictable or that
                                                   vary relative to the behavior.
© 2009 Prentice-Hall Inc. All rights reserved.                                              2-14
Schedules of Reinforcement



                                              Variable Ratio
400
                                                          Fixed Ratio

300
                                                      Variable Interval
                                                      Fixed Interval
200



100



  0
      0   5   10     15    20       25   30    35    40
                   Time (Minutes)
Schedules of Reinforcement




     Fixed-ratio




                                                 E X H I B I T 2–3



© 2009 Prentice-Hall Inc. All rights reserved.                       2-16
Behavior Modification (OB Mod)
     The application of reinforcement concepts to individuals
     in the work setting
     Follows the Five-Step Problem-Solving Model




© 2009 Prentice-Hall Inc. All rights reserved.                  2-17
Problems with OB Mod and Reinforcement
 OB Mod ignores thoughts and feelings.
 OB Mod may not explain complex behaviors that
  involve thinking and feeling.
 Stimuli may not be consciously given as a means of
  shaping behavior.

                         Modern managers and
                         OB theorists are using
                         cognitive approaches to
                         shaping behavior.



© 2009 Prentice-Hall Inc. All rights reserved.         2-18
Global Implications
 Intellectual Abilities
       – Structures and measures of intelligence generalize across
         cultures.
 Biographical Characteristics
       – Not much evidence on the global relevance of the
         relationships described in this chapter.
       – Countries do vary dramatically on their biographical
         composition.
 Learning
       – Again, not much evidence currently exists – we cannot
         generalize at this point.



© 2009 Prentice-Hall Inc. All rights reserved.                       2-19

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Ability&learning

  • 1. Foundations of Individual Behavior Ability & Learning Session 4 © 2009 Prentice-Hall Inc. All rights reserved. 2-0
  • 3. Ability An individual’s capacity to perform the various tasks in a job. Made up of two sets of factors: – Intellectual Abilities • The abilities needed to perform mental activities. • No correlation between intelligence and job satisfaction. – Physical Abilities • The capacity to do tasks demanding stamina, dexterity, strength, and similar characteristics. © 2009 Prentice-Hall Inc. All rights reserved. 2-2
  • 4. Dimensions of Intellectual Ability Number Aptitude Verbal Memory Comprehension Intellectual Spatial Visualization Ability Perceptual Speed Deductive Inductive Reasoning Reasoning E X H I B I T 2–1 © 2009 Prentice-Hall Inc. All rights reserved. 2-3
  • 5. Basic Physical Abilities  Strength Factors  Flexibility Factors  Other Factors – Body coordination – Balance – Stamina E X H I B I T 2–2 © 2009 Prentice-Hall Inc. All rights reserved. 2-4
  • 6. Biographical Characteristics Objective and easily obtained personal characteristics. Age Gender Race (the biological heritage used to identify oneself) Tenure © 2009 Prentice-Hall Inc. All rights reserved. 2-5
  • 7. Learning Any relatively permanent change in behavior that occurs as a result of experience Learning components: Is Is Acquired Involves Relatively Through Change Permanent Experience © 2009 Prentice-Hall Inc. All rights reserved. 2-6
  • 8. Theories of Learning  Classical Conditioning – A type of conditioning in which an individual responds to some stimulus that would not ordinarily produce such a response.  Operant Conditioning – A type of conditioning in which desired voluntary behavior leads to a reward or prevents a punishment.  Social-Learning Theory – People can learn through observation and direct experience. © 2009 Prentice-Hall Inc. All rights reserved. 2-7
  • 9. Classical Conditioning  Pavlov’s Dog Drool  Key Concepts: – Unconditioned stimulus • A naturally occurring phenomenon. – Unconditioned response • The naturally occurring response to a natural stimulus. – Conditioned stimulus • An artificial stimulus introduced into the situation. – Conditioned response • The response to the artificial stimulus. This is a passive form of learning. It is reflexive and not voluntary – not the best theory for OB learning. © 2009 Prentice-Hall Inc. All rights reserved. 2-8
  • 10. Operant Conditioning  B. F. Skinner’s concept of Behaviorism: behavior follows stimuli in a relatively unthinking manner.  Key Concepts: – Conditioned behavior: voluntary behavior that is learned, not reflexive. – Reinforcement: the consequences of behavior which can increase or decrease the likelihood of behavior repetition. – Pleasing consequences increase likelihood of repetition. – Rewards are most effective immediately after performance. – Unrewarded/punished behavior is unlikely to be repeated. © 2009 Prentice-Hall Inc. All rights reserved. 2-9
  • 11. Social-Learning Theory  Based on the idea that people can also learn indirectly: by observation, reading, or just hearing about someone else’s – a model’s – experiences.  Key Concepts: – Attentional processes • Must recognize and pay attention to critical features to learn. – Retention processes • Model’s actions must be remembered to be learned. – Motor reproduction processes • Watching the model’s behavior must be converted to doing. – Reinforcement processes • Positive incentives motivate learners. © 2009 Prentice-Hall Inc. All rights reserved. 2-10
  • 12. Shaping: A Managerial Tool Systematically reinforcing each successive step that moves an individual closer to the desired response. Four Methods of Shaping Behavior: – Positive reinforcement • Providing a reward for a desired behavior (learning) – Negative reinforcement • Removing an unpleasant consequence when the desired behavior occurs (learning) – Punishment • Applying an undesirable condition to eliminate an undesirable behavior (“unlearning”) – Extinction • Withholding reinforcement of a behavior to cause its cessation (“unlearning”) © 2009 Prentice-Hall Inc. All rights reserved. 2-11
  • 14. Schedules of Reinforcement: A Critical Issue  Two Major Types: – Continuous Reinforcement • A desired behavior is reinforced each time it is demonstrated – Intermittent Reinforcement • A desired behavior is reinforced often enough to make the behavior worth repeating but not every time it is demonstrated • Multiple frequencies © 2009 Prentice-Hall Inc. All rights reserved. 2-13
  • 15. Types of Intermittent Reinforcement  Ratio – Depends on the number of responses made.  Interval – Depends on the time between reinforcements.  Fixed – Rewards are spaced at uniform time intervals or after a set number of responses.  Variable – Rewards that are unpredictable or that vary relative to the behavior. © 2009 Prentice-Hall Inc. All rights reserved. 2-14
  • 16. Schedules of Reinforcement Variable Ratio 400 Fixed Ratio 300 Variable Interval Fixed Interval 200 100 0 0 5 10 15 20 25 30 35 40 Time (Minutes)
  • 17. Schedules of Reinforcement Fixed-ratio E X H I B I T 2–3 © 2009 Prentice-Hall Inc. All rights reserved. 2-16
  • 18. Behavior Modification (OB Mod) The application of reinforcement concepts to individuals in the work setting Follows the Five-Step Problem-Solving Model © 2009 Prentice-Hall Inc. All rights reserved. 2-17
  • 19. Problems with OB Mod and Reinforcement  OB Mod ignores thoughts and feelings.  OB Mod may not explain complex behaviors that involve thinking and feeling.  Stimuli may not be consciously given as a means of shaping behavior. Modern managers and OB theorists are using cognitive approaches to shaping behavior. © 2009 Prentice-Hall Inc. All rights reserved. 2-18
  • 20. Global Implications  Intellectual Abilities – Structures and measures of intelligence generalize across cultures.  Biographical Characteristics – Not much evidence on the global relevance of the relationships described in this chapter. – Countries do vary dramatically on their biographical composition.  Learning – Again, not much evidence currently exists – we cannot generalize at this point. © 2009 Prentice-Hall Inc. All rights reserved. 2-19