You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why. The Social Media paper Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the  Ashford Writing Center Must include a separate title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must use at least two scholarly sources in addition to the course text. Must document all sources in APA style as outlined in the Ashford Writing Center. Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center. Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. I will provide log in info  must use course text Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more . San Diego, CA: Bridgepoint Education, Inc. Chapter 8: Direct Marketing Chapter 9: Electronic & Internet Marketing Article Hall. J. (2017, February 15). How to target three generations with social marketing, not stereotypes . Forbes . Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2017/02/15/how-to-target-three-generations-with-social-marketing-not-stereotypes/#3bfa7b5a27d5 .

1. You have been assigned the task as Marketing Manager to scan
social media web sites and try to mitigate the negative
consumer postings from a recent crisis. Explain how
organizations use social media to communicate with their
consumers through a crisis and evaluate how the negative
comments were handled by the organizations. Assess a
recommendation for better communication and explain why.
The Social Media paper
Must be two to four double-spaced pages in length (not
including title and references pages) and formatted according to
APA style as outlined in the
Ashford Writing Center
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at least two scholarly sources in addition to the course
text.

2. Must document all sources in APA style as outlined in the
Ashford Writing Center.
Must include a separate reference page that is formatted
according to APA style as outlined in the Ashford Writing
Center.
Carefully review the
Grading Rubric
for the criteria that will be used to evaluate your assignment.
I will provide log in info
must use course text
Ogden, J. R., & Ogden, D. T. (2014).
Integrated marketing communications: Advertising, public
relations, and more
. San Diego, CA: Bridgepoint Education, Inc.
Chapter 8: Direct Marketing
Chapter 9: Electronic & Internet Marketing
Article
Hall. J. (2017, February 15).
How to target three generations with social marketing, not
stereotypes
.
Forbes

3. . Retrieved from
https://www.forbes.com/sites/forbesagencycouncil/2017/02/15/h
ow-to-target-three-generations-with-social-marketing-not-
stereotypes/#3bfa7b5a27d5