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Top 10 Qs: Marketing Research and Forecasting Demand

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Mark Anthony
Mark Anthony

Top 10 Qs culled from Marketing Management by Kotler, Chapter 4 on Marketing Research and Forecasting Demand.

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CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 TOP 10 LEARNING QUESTIONS
CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 QUESTIONS
Marketing research aims to produce _______ into the customers’ attitudes and buying behavior. 1. ,[object Object],[object Object],[object Object],[object Object]
Marketing metrics is the set of measures that helps marketers ______, compare, and interpret marketing performance. 2. ,[object Object],[object Object],[object Object],[object Object]
The marketing research process involves the following steps, except: 3. ,[object Object],[object Object],[object Object],[object Object]
The following are ways to collect primary data, except: 4. ,[object Object],[object Object],[object Object],[object Object]
Which of the following is FALSE? 5. ,[object Object],[object Object],[object Object],[object Object]
Which of the following is TRUE? 6. ,[object Object],[object Object],[object Object],[object Object]
After dining at a restaurant, the waiter gives you a “customer’s feedback form.” This research approach is an example of: 7. ,[object Object],[object Object],[object Object],[object Object]
Unilever plans to launch a first-of-its-kind beauty product. It wants to measure the set of consumers who will be interested. Its appointed market researcher should measure: 8. ,[object Object],[object Object],[object Object],[object Object]
Distributorship companies such as Avon, Fullerlife, and Boardwalk may best measure future demand of their products through: 9. ,[object Object],[object Object],[object Object],[object Object]
Apple wants to know if iPad users are satisfied with the product. What type of nonprobability sampling method will you recommend? 10. ,[object Object],[object Object],[object Object],[object Object]
CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 ANSWERS
Marketing research aims to produce _______ into the customers’ attitudes and buying behavior. 1. ,[object Object],[object Object],[object Object],[object Object]
Marketing metrics is the set of measures that helps marketers ______, compare, and interpret marketing performance. 2. ,[object Object],[object Object],[object Object],[object Object]
The marketing research process involves the following steps, except: 3. ,[object Object],[object Object],[object Object],[object Object]
The following are ways to collect primary data, except: 4. ,[object Object],[object Object],[object Object],[object Object]
Which of the following is FALSE? 5. ,[object Object],[object Object],[object Object],[object Object]
Which of the following is TRUE? 6. ,[object Object],[object Object],[object Object],[object Object]
After dining at a restaurant, the waiter gives you a “customer’s feedback form.” This research approach is an example of: 7. ,[object Object],[object Object],[object Object],[object Object]
Unilever plans to launch a first-of-its-kind beauty product. It wants to measure the set of consumers who will be interested. Its appointed market researcher should measure: 8. ,[object Object],[object Object],[object Object],[object Object]
Distributorship companies such as Avon, Fullerlife, and Boardwalk may best measure future demand of their products through: 9. ,[object Object],[object Object],[object Object],[object Object]
Apple wants to know if iPad users are satisfied with the product. What type of nonprobability sampling method will you recommend? 10. ,[object Object],[object Object],[object Object],[object Object]
CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 TOP 10 LEARNING QUESTIONS

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Top 10 Qs: Marketing Research and Forecasting Demand

  • 1. CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 TOP 10 LEARNING QUESTIONS
  • 2. CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 QUESTIONS
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  • 24. CHAPTER 4: CONDUCTING MARKET RESEARCH AND FORECASTING DEMAND Mark Anthony A. Valino Ateneo Graduate School of Business 05.25.2010 TOP 10 LEARNING QUESTIONS