This document provides tips for effective presentations. It emphasizes the importance of having a clear purpose and understanding your audience. Presentations should have a basic structure with an introduction, body, and conclusion. Key points are the only things that should appear on slides, with no more than 5 bullet points per slide. Images should be chosen carefully and support the content. Font size and color choices can impact readability. The best presentations engage the audience with stories and avoid overly designed templates.

1. Effective Presentations
PowerPoint isn’t all bad…
Matt Cornock and Juliet Koprowska

2. convey a message
use appropriate design
develop your performance

3. What makes a
good presentation?

4. PARC it right
Photo (cc-by) flickr.com/thienzieyung/7169884786

5. PARC
Purpose
Audience
Research
Communicate
Source: University of York Careers

6. Once upon a time…
Photo http://mrg.bz/eE21cL

7. Basic structure
Tell them what
you are going to
tell them
Tell them
Them them what
you told them
(and why)
Beginning
Middle
End
Grab attention
Detail
Clear conclusion

8. What goes on a slide?
Key point…
…and nothing more
Photo (cc-by) Matt Cornock

9. A decidedly generic, meaningless and
rather long title
•
•
•
•
•
•
•
My first bullet point
My second bullet point
My third bullet point
Oh, look! Another bullet point
Five bullet points now
Six, and yet we continue…
OK seven is surely enough?
And let’s not
forget this thing
over here that’s
even more
important!

10. If bullets = key points
5 bullets per slide
=
50
x
10 slides
key points for audience to remember?!

11. Quotations
“
Write a wise
saying
and your name will
live forever.
”
Anon

12. Choosing images

13. Support for first-time buyers
• Stamp duty exemption
• Parent guarantor
• High loan-to-value deals
• Failed home ownership schemes

14. Support for first-time buyers
Are shared-ownership
schemes an unwanted gift?
Photo MS Clipart

15. Images
•
•
•
•
•
morguefile.com
photofunia.com
http://labs.tineye.com/multicolr
http://www.sxc.hu/
flickr.com/creativecommons

16. Confusing data
http://www.internetworldstats.com/stats.htm

17. Clear information
% increase in internet users
2000-2011
3000%
2000%
Europe
1000%
Africa
0%
2000
http://www.internetworldstats.com/stats.htm
2011

18. The best presentations use stories
Photo (cc-by) Matt Cornock

19. Balancing act
Photo (cc-by) Matt Cornock

20. Presenting style
Photo (cc-by) Matt Cornock

21. Technical aspects
Photo (cc-by) Matt Cornock

22. Typefaces have a profound effect
on the readability of your slide
Typefaces have a profound effect
on the readability of your slide
Typefaces have a profound effect
on the readability of your slide

23. Typefaces have a profound effect
on the readability of your slide: Times NR
Typefaces have a profound effect
on the readability of your slide: Georgia
Typefaces have a profound effect
on the readability of your slide: Cambria

24. Typefaces have a profound effect
on the readability of your slide: Arial
Typefaces have a profound effect
on the readability of your slide: Berlin
Typefaces have a profound effect
on the readability of your slide: Calibri

25. So does font size: 12
So does font size: 24
So does font size: 36
So does font size: 48

26. Colour
Photo (cc-by) Creativity103.com

27. Yellow on white can only be
described as an epic
fail

28. Some colours are just plain
offensive

29. White on black makes an impact
…if a little serious

30. But the same rules apply, as ever. Adding too much
text, or using the wrong formatting can seriously
impede on the success of your slides and make them
incomprehensible to your audience.
Who want’s to read on screen a big block of squished
up text, centre-aligned, when the presenter reads it
out? Especially if there is a glaring typo distracting
you.

31. beware the fancy templates

32. use a simple, neutral
and professional design
don’t lose your personality

33. Engage the audience
Photo (cc-by) Matt Cornock

34. In summary
Photo (by-cc) Matt Cornock