The document is a presentation by Little Shadow on LG Electronics. It discusses LG's history as a merger of Lucky and Goldstar companies in 1958. It outlines LG's business divisions including mobile communications, digital display, and home appliances. The presentation covers LG's vision, marketing mix, market share, and a SWOT analysis. It concludes that LG is a market leader in home appliances and faces direct competition from Samsung.

1. WELCOME TO
OUR
PRESENTATION

2. Presentation On

3. Prepared by Little Shadow
The members of Little Shadow
Mimraz Hasan
Masum Billah
Md. Mosfiqur Rahman
Tusar Ahmed
2014010000131
2014010000012
2014010000275
2014010000167

4. PRESENTATION CONTENT
• INTRODUCTION
• COMPANY’S HISTORY
• VISION AND MISSION
• BUSINESS DIVISION
• MARKETING MIX
• COMPETITVE ANALYSIS
• MARKET SHARE
• FACTORS FOR SUCCESS
• S.W.O.T ANALYSIS
• CONCLUSION

5. INTRODUCTION
• The company was originally established in 1958 as Goldstar, producing
radios, TVs, refrigerators, washing machines, and air conditioners.
• The L.G group was a merger of two Korean companies Lucky and
Goldstar.
• Is the second largest producer of television and third largest producer of
mobile phones.

6. HEAD-QUARTER
LG Electronics Inc.
LG Twin Towers
20, Yeouido-dong, Yeongdeungpo-gu,
Seoul, Korea 150-721
CEO: LG Group Vice Chairman Yong Nam
Tel: 82-2-3777-1114
Website: www.lge.com
Seoul Yeouido South Korea

7. L.G INDIA
• LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG
Electronics, South Korea was established in January, 1997 after
clearance from the Foreign Investment Promotion Board (FIPB).
• LG set up a state-of-the art manufacturing facility at Greater Noida,
near Delhi, in 1998, with an investment of Rs 500 Crores
• In 2004, LGEIL also up its second Greenfield manufacturing unit in
Pune, Maharashtra
• LG plans to set up Rs 500-cr unit in South

8. VISION AND MISSION
• Vision
LG’s Vision is to become a worldwide leader in digital that ensures
customer satisfaction through innovative products and superior
services.
• Mission
To create value for customers.
To respect human dignity.
To become best in its field.

9. BUSINESS DIVISIONS
L.G.
GROUP
L.G. ELECTRONICS
MOBILE
COMMUNICATIONS
DIGITAL DISPLAY
DIGITAL MEDIA
DIGITAL
APPLIANCES
L.G.CHEM
INFORMATION AND
ELECTRONIC MATERIALS
CHEMICAL AND
POLYMERS
LG SOLAR ENERGY
INDUSTRIAL
MATERIALS
L.G.TELECOM

10. LG ELECTRONICS
HOME ENTERTAINMENT HOME APPLIANCES

11. MOBILE COMMUNICATION AIR CONDITIONS & ENERGY
SOLUTIONS

12. MARKETING MIX
• PRODUCT
& PRICE
Mobile Phones
RS 1000-32000
Cooking Appliances
RS 2000-20000
TV / Audio / Video
RS 4000-150000
Washing Machines
RS 5000-30000Refrigerators
RS 6000-35000
Air Conditioners
RS-15000-80000
Vacuum Cleaners
RS1000-15000

13. PLACE
• LG product available in lg
retail showroom, malls
,private retail shop.
• The services of LG are
available in more than
110 countries of the
world.
• LG Electronics controls
114 local subsidiaries in
india.
PROMOTION
• LG promote its product s
through Newspaper, T.V.,
Radio, hording and taking
part in events etc.

14. COMPETITIVE ANALYSIS

15. ANNUAL PRODUCTION GRAPH
0
500000
1000000
1500000
2000000
2500000
2005 2006
TELIVISION
REFRIGIRATOR
WASHING MACHINE
COLOUR MONITOR

16. MARKET SHARE
HOME ENTERTAINMENT MARKET SHARE IN
ELECTRONICS
21.6
24.6
23.6
9.6
5.3
4.4
1.4 2.3
6.2
LG
SAMSUN
G
SONY
PHILLIPS
SANSUI
VEDIOC
ON
BPL

17. CORPORATE SOCIAL RESPONSIBILITY
• Global Take-Back Policy
• Guidance on the Disposal of End-of-
Life Products
• Recycled Plastic Applications

18. FUTURE PLANS
• LG has a positive perception of India and the
Indian consumer.
• LG is making a foray into the e-commerce market
in India and has partnered with various local
websites like fabmall.com, rediff.com,
indiatimes.com, and indiaplaza.com.
• LG is also planning to invest over US$ 208 million
in India over the next three years to expand the
business.
• Mobile software development is also on LG’s
agenda.

19. S.W.O.T. ANALYSIS
STRENGTHS
• Market leader in home
appliances.
• Has got manufacturing unit in
tax incentive .
• Wide range of products to
serve all categories.
• Widest distribution network in
the industry(47
barnches,10000 trade
partners).
• Good after sales service
offered
WEAKNESSES
• Samsung being its
competitor provides
similar products.
• Consumers compare L.G
with Samsung its Korean
rival not with other global
companies.
• Lack of expert operators
for complex machines
due to illiteracy and lack
of training in India.

20. OPPORTUNITIES
• Fast growth of the home
appliances market
• Shifting to rural areas
• Thus maintaining control
over the market and the
highest share in home
appliances market
THREATS
• Close competitors like
Samsung are compared
to it.
• Price war with Samsung.
• Competition from Indian
brand and other foreign
brands.

21. CONCLUSION
• Mobile Phones Nokia is the market leader,
followed by Sony Ericsson.
• LG is an emerging player Direct competition with
Samsung, owing to similar user perception
• Refrigerators LG is the dominant player in the
market Other Players have a segmented market
share Unstructured Positioning of all other Players