1. (YES)
(PAY)
Radio Frequency Tag
The RFID tag is a data storgage device
that is read by RFID enabled mobile phones.
The RFID tag is embedded in media
such as posters and displays.
Tag ID code tracks the tag location
and reports to a tracking database each
time the tag is read by a mobile phone.
Advertising Media
Physical media is clearly
marked with a call to action
instructing viewers to touch
their phone to the media.
Mobile Phone
An individual viewing the advertisment, touches
their mobile phone to the RFID tag. A message is
displayed to confirm phone/tag connection.
The thinAir data set is an encrypted packet passed
from the tag to the phone and then to the server.
Protocol is established for OTA, WiFi connection.
Mobile Phone
Media corresponding to the advertising
location, device and subscriber account
are sent to the mobile phone.
Offers are stored on the phone until
redeemed at retail transction terminals.
Over-The-Air Transactions
Offers sent to the mobile phone
are redeemed via wireless.
The RFID enabled mobile phone
uses an over-the-air communication
wireless signal for approved payment
transactions through a secure mobile
commerce transaction provider.
Carrier-to-Carrier Network
Over the air identifies the
device ID, type and carrier and
reports to the profile database.
Alternately, the phone connects
to a local WiFi network.
thinAir Ad Server
and Tracking Database
The device ID is recognized
by the system profiler and
logged as a known or new
system user. Known users
are cross referenced for retail
loyalty account profiles.
The server decodes the
thinAir Tag data packet.
Tag ID logs the location and
filters location data for response.
Ad-ID logs the advertising
assets then filters media
and ad server response.
EPC tracks product queries.
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© 2010 Rights reserved Ad-Venture Media.US Patent 7739150,Lic.Harvest One Media,LLC.
Ad-ID is copyright of Advertising Digital Identification LLC.EPC is a trademark of EPC Global Inc.
(ACCEPTED)
thinAir