My Social Media Marketing presentation for the recent SAScon Conference 2010 in Manchester, UK http://www.sascon.co.uk - As usual, I started by exploring the meaning and nature of social media, and passed on some marketers' tips on how to approach the new marketing of socail networks. Then I stepped into social media marketing by goals, and all the strategy part involved with socail media marketing planing. Enjoy the presentation!
For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net
Handwritten Text Recognition for manuscripts and early printed texts
Massimo Burgio Leveraging Social Media Marketing Opportunity Manchester SAScon 2010
1. exploit
who is best to
the social media marketing
opportunity
massimo burgio
global search interactive / sempo
sascon search analytics social media
manchester april 28, 2010
3. leverage
how to
the social media marketing
opportunity
massimo burgio
global search interactive / sempo
sascon search analytics social media
manchester april 28, 2010
4. one step beyond: what is social media
social media
online practices and technologies that
users adopt to share content, feelings,
opinions, experiences, and the same media.
“wikipedia”
5. one step beyond: what is social media
social media
”social media isn't just about big networks
like facebook and myspace, it's about
brands having conversations."
“lloyd salmons, IAB social media council”
6. one step beyond: what is social media
social media
”social media it's definitely not about
exploitation."
“massimo burgio, global search interactive”
7. one step beyond: what is social search
social search
”people helping people finding stuff"
“chris sherman, searchengineland / SMX”
21. always ask your users first
where?
i.e. which are your favorite social networks? do
you read blogs? do you go online from home,
work or mobile?
what?
i.e. do you use RSS? which web services do you expect
from our site? which FB app do you need? are you
interested in iPhone apps?
how?
i.e. give us feedback on our site / product / service,
how can we improve our call center?
22. always ask your users first
customers and prospects
your target market
employees and advisory boards
your business “family”
business partners and suppliers
your business “ecosystem”
competitors
you don’t have to ask =)
(remember)
it’s all about the users, but it’s also about the brand
23. the best solution for your business?
find
your
own
social
way don’t exploit,
contribute !!!