Encouraging an Innovation culture, user driven innovation,

1. Innovation Frameworks Masood Nasser http://masoodnasser.blogspot.com http://artinthemake.blogspot.com Part I

6. Innovation Frameworks http://www.changethis.com/23.CitizenInnovator Innovation by users ‘Empirical studies show that many users—from 10 percent to nearly 40 percent—engage in developing or modifying products’ Eric Von Hippel

7. Innovation Frameworks Innovation by users: Example: Problem: When an artist paints with oil color, the brushes need to be dipped in turpentine to maintain their softness and pliance. If you dip the brush in a mug containing oil, the brush hair lose shape The problem here is to maintain the shape as well as the softness of the brush hair. Solution: A clasp on which you can suspend the and dip them in the turpentine, while at the same time not touching the base of the container. I will provide a sketch next time. Promise! This problem could envisaged only by a user; the Artist. The innovation was purely based on the problem and hence very relevant A manufacturer is not even aware of these problems, so why would he try to solve them?

9. Innovation Frameworks Do visit my Blogs! Please…. Please…..please…. http://masoodnasser.blogspot.com http://artinthemake.blogspot.com Please note: No animals or human beings were harmed in the making of this presentation . The only thing that was harmed was the mental faculty of the author and trust me, there was not much to harm anyways