Presented to the FTA Great Lakes Group at Harper College in March 2010, this presentation will help any user get started with a Twitter profile. While simple and short, it shows you where to start; includes key considerations for strategy; and how to engage prospects, colleagues, suppliers and the community. With the Resources I've included at the end, you won't need to buy a book or call your nephew!

1. twitter Do I hear a bluebird?

2. Objectives Network Build Community Provide Customer Service Sell Prospects Branding & Awareness Fundraise

3. December 2008 Dell Outlet (@delloutlet) Posted e-commerce links to Twitter $1 million online sales MarketingProfs, Twitter Success Stories Twitter as a sales tool?

4. www.twitter.com

5. Create your profile

6. Start to tweet

7. Add shortened link to your post

8. Find, using twellow.com

9. Or find w/twitter, and Follow

10. TweetDeck.com

12. Twitter’s ‘Help’ screen

13. Does twitter fit your company’s strategy? Create, personalize your company profile Delegate twitter maintenance Find people and companies Write posts that encourage followers Engage your employees Monitor twitter activity Twitter checklist

14. Strategy – where’s your network?

15. Create, personalize your profile

16. Marketing-the message Sales–lead generation Customer Service–customer care i.e., SW Airline–listen, reach out Field Service –Intel, proactive, trouble-shoot Delegate

17. www.twellow.com twitter ‘yellow pages’ http://search.twitter.com/ real time results for all mentions http://www.twitterlocal.net/ download, allows location based follows Find friends, companies

18. Post consistently Be yourself Share interesting info Link to blog or article, use bitly Create a contest Ask a question, request feedback Good baseline followers: 100-200 Post ‘hooks’ for new followers

19. Publish company guidelines i.e. – Intel Social Media Guidelines Encourage but don’t mandate Allow/encourage posts to both company and personal profiles Share your great company culture, softball league, awards, employees involved in community events Motivate your employees

20. Create a CRM field for your Social Media tool (twitter, LinkedIn, Facebook) Number of followers Click-through’s to your website Monitor/Measure Results

21. Help screens http://www.marketingprofs.com http://mashable.com http://www.hubspot.com http://www.socialmediatoday.com http://webworkerdaily.com Resources

22. Thank You! Mary Mekelburg Mekelburg Consulting mmmklbrg@charter.net 262.364.6439 www.linkedin.com/in/marymekelburg Follow me on twitter @Mary_Mekelburg