We often praise video as the most cost-effective use of marketing dollars - it is a piece of content that you can use in multiple channels without more production costs. The most obvious use for video is on a company website, but there are multiple other channels both on and offline where you can use video at no additional cost.

1. SELL
IN MULTIPLE CHANNELS
USING VIDEO

2. CONTACT
Elizabeth Adams
Partner
Martini Media
www.martinimedia.com
www.martinimedia.com/blog
elizabeth@martinimedia.com

3. WHY VIDEO?
Most cost-effective use of marketing dollars
One piece of content in multiple channels without additional
production costs
Most obvious use is on company website, but there are multiple
other channels on and offline where you can use with no
additional cost, including:
SOCIAL NETWORKS
LOCAL SEARCH
BLOGS
TRADESHOWS
SALES MEETINGS
EMAIL
VIDEO SHARES

4. COMPANY WEBITE
PRODUCT
CUSTOMER
OTHER
PAGES
TESTIMONIAL
PAGES
Did you know that Having a customer Make a video about
using video on a testimonial in text is your company and
product page one thing, but seeing put it on your About
increases a and hearing praise Us page, or create a
customer's likelihood come directly from the video case study.
to buy? If your video customer is another. Both types of video
could also be a Create customer are great ways to
product demo, place testimonial videos to show and tell your
the video on the show potential story quickly.
page where your customers how great
customer is likely to real people think your
make a buying product or service is.
decision.

5. SOCIAL NETWORKS & BLOGS
• Use video to enrich your social profiles, and encourage employees and customers to
share with their networks
• Add a YouTube application to your Facebook page to enrich the user experience.
• Create a LinkedIn "Custom
Company Profiles" that allows
you to upload more modules
including a video about your
company that lets potential
employees and partners to get to
know more about what you do
• Send your video link to popular
bloggers in your industry and
include a brief description of why
it is newsworthy

6. VIDEO SHARES
• YouTube is the king, but other video shares appeal to niche social networks
• We use TubeMogul to push content out - it is an easy way to post and track video
content across multiple shares
• Consider uploading some videos to networks individually - this will allow you to adjust
file names and titles to target
to multiple audiences
• See our Beginner's Guide to
Video SEO for more info

7. EMAIL
• Great way to connect with
current and potential
customers that may not
regularly visit your website
• Some email services, like
Eyejot, allow you to embed
video directly into your email.

8. LOCAL SEARCH
• Enhance your local listings with
video
• Right now, Google Places is the
only of the big three search
engines that allows you to add
video to your local profile for free
• Some experts have suggested
that video may help improve your
visibility in local search results.

9. TRADESHOWS
• Showing video in your tradeshow booth is a
great way to attract attention and start a
conversation
• Some tradeshows have restrictions on audio
in booths, so be sure to either include
captions in your video or provide
headphones for your visitors.

10. SALES MEETINGS
• Arm your sales force with the video to add to their sales
presentation
• Just like on a website, a video is a great way to give
potential customers a quick overview of your company,
product, or service, leaving more time for sales people to
answer questions and
sell product.

11. SUGGESTIONS?
QUESTIONS?
CONTACT US
Martini Media
www.martinimedia.com
www.martinimedia.com/blog
elizabeth@martinimedia.com