Kristina Halvorson

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Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the CEO of Brain Traffic, the coauthor of Content Strategy for the Web, and the founder of the Confab content strategy conferences. Kristina’s work focuses on the complex processes, people, and policies that create the foundation for smart, sustainable content. Her clients include some of the world’s most recognized brands, including John Deere, MasterCard, Publix, Marriott, and Crate and Barrel. She speaks regularly at companies and conferences about how our organizations need to change to support our audience needs and expectations for content.

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Kristina Halvorson

Apresentações

Content Strategy: The Future of Marketing

Content Strategy FTW

A Content Strategy Roadmap

Go Home Marketing, You Are Drunk

Content/Communication: Lavacon 2014

Content Strategy 2015: Marketing, Mobile, and the Enterprise

Content Strategy for Everything

Mission Possible: Stakeholder Alignment

The Truth About Content: Broken Dreams and the Big Fix

Use Your Words

How to Conquer Content Chaos

Content vs. the Customer

Gostaram

Narrative writing

Context As A Content Strategy: Creating More Meaningful Web Experiences Through Contextual Filtering

Content Gone Wild!

What Is Content Strategy? (ACS July Meetup)

Content Strategy: Content is King!

Communicating Design Session @ IA Summit

The World of Content Strategy

How To Sell Content Strategy March 19 2009

Toward a Unified Field Theory of Content Strategy

CS/IT: Where Content and Technology Meet

Predicate | Publishers + Content Strategy

Content + Commentary: How Media Brands Invite, Manage, and Benefit From  User Commenting and Participation Online

Journey Towards Datameaningfulness

Content Distribution in a Nonprofit World

Designing For, With, and Around Advertising

"If you love your content, set it free" ?

Mobile Marketing

Happiness as Your Business Model