Three-hour workshop for Minnewebcon 2013. Focused on using interpersonal communication rules to help SM practitioners more human.

1. These Are Not
The Droids
You’re Looking For
Making Social Media More Human
Tonya Oaks Smith
#minnewebcon http://www.flickr.com/photos/
50847131@N05/4693243571/
Tuesday, April 16, 13

2. What is a human?
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.youtube.com/watch?v=YWNPeNEvMN4
Tuesday, April 16, 13

3. What do
others
think?
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/elliotjo/2777611718/
Tuesday, April 16, 13

4. What do we think?
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/elliotjo/2777611718/
Tuesday, April 16, 13

5. @marleysmom
• Communications director at the
UALR William H. Bowen School
of Law
• Worked as a reporter, internal
comm for private company, for
central communications, and the
law school
• Board member for Higher
Education Web Professionals
#shoes
#positivity
#minnewebcon http://www.flickr.com/photos/hewebne/8581156870/in/set-72157633059736963/
@marleysmom by @radiofreegeorgy
Tuesday, April 16, 13

6. These are
not the
droids
you’re
looking for...
#minnewebcon http://www.flickr.com/photos/atmosttv/7014377287/
Tuesday, April 16, 13

7. What will we learn?
• Define and compare interpersonal
and mass media
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Tuesday, April 16, 13

8. What will we learn?
• Define and compare interpersonal
and mass media
• Discover relevant interpersonal rules
for social media communication
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Tuesday, April 16, 13

9. What will we learn?
• Define and compare interpersonal
and mass media
• Discover relevant interpersonal rules
for social media communication
• Process best practices for social
media
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Tuesday, April 16, 13

10. What will we learn?
• Define and compare interpersonal
and mass media
• Discover relevant interpersonal rules
for social media communication
• Process best practices for social
media
• Set goals with a communication plan
focused on both strategies and tactics
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Tuesday, April 16, 13

11. What will we learn?
• Define and compare interpersonal
and mass media
• Discover relevant interpersonal rules
for social media communication
• Process best practices for social
media
• Set goals with a communication plan
focused on both strategies and tactics
•Determine the best ways to drive
engagement with real humans
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Tuesday, April 16, 13

12. Who are you?
#minnewebcon http://www.flickr.com/photos/highedweb/2922852848/in/photostream
Tuesday, April 16, 13

13. And why are you here?
#minnewebcon http://www.flickr.com/photos/highedweb/5090342543/in/photostream
Tuesday, April 16, 13

14. *activity break*
#minnewebcon http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html
Tuesday, April 16, 13

15. Section 1
#minnewebcon
Tuesday, April 16, 13

16. Interpersonal
vs. mass
communication
#minnewebcon
Tuesday, April 16, 13

17. Interpersonal communication
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/hewebne/8579845715/in/set-72157633063526748
Tuesday, April 16, 13

18. Mass communication
#minnewebcon Shari Erwin, Aaron http://www.flickr.com/photos/40893278@N06/6041890351/
Rester, and Tonya Oaks Smith
Tuesday, April 16, 13

19. Social media?
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/hewebne/8580945712/in/set-72157633063526748
Tuesday, April 16, 13

20. #humanity
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Tuesday, April 16, 13

21. Getting to know your org
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/ianmain/12744620/
Tuesday, April 16, 13

22. Think about your
organization’s
mission, vision,
core values. Where
is the humanness?
#minnewebcon
Tuesday, April 16, 13

23. *activity break*
#minnewebcon http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html
Tuesday, April 16, 13

24. Section 2
#minnewebcon
Tuesday, April 16, 13

25. So what are our rules?
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/djbrady/1205847589/
Tuesday, April 16, 13

26. Set boundaries
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Tuesday, April 16, 13

27. The best way to find
out if you can trust
somebody is to trust
them.
- Ernest Hemingway
#minnewebcon
Tuesday, April 16, 13

28. Attend to face
#minnewebcon
Tuesday, April 16, 13

29. I think you still
have no idea the
effect you can have.
- Suzanne Collins
#minnewebcon
Tuesday, April 16, 13

30. Interrupt sometimes
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/zoot42/2526993321/
Tuesday, April 16, 13

31. The river is everywhere.
- Herman Hesse
#minnewebcon
Tuesday, April 16, 13

32. Share care
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Tuesday, April 16, 13

33. Through the Thou,
a person becomes I.
- Martin Buber
#minnewebcon
Tuesday, April 16, 13

34. Think about these
rules. We follow them
well in person, right?
Have you seen
examples of them
in social media?
#minnewebcon
Tuesday, April 16, 13

35. *activity break*
#minnewebcon http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html
Tuesday, April 16, 13

36. #bostonmarathon
#minnewebcon
Tuesday, April 16, 13

37. #minnewebcon
Tuesday, April 16, 13

38. WTF
#minnewebcon
Tuesday, April 16, 13

39. #minnewebcon
Tuesday, April 16, 13

40. Boundary respect
#minnewebcon
Tuesday, April 16, 13

41. Face attention
#minnewebcon
Tuesday, April 16, 13

42. Strategic interruption
#minnewebcon
Tuesday, April 16, 13

43. Empathy
#minnewebcon
Tuesday, April 16, 13

44. Section 3
#minnewebcon
Tuesday, April 16, 13

45. Strategy... Or the ultimate
chance to be human
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/bearseye/7929020134/
Tuesday, April 16, 13

46. Bah.
#minnewebcon
Tuesday, April 16, 13

47. There’s Life Beyond
the Four-Year University
I suggest a new strategy,
R2: Let the Wookie win.
- C-3PO
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Tuesday, April 16, 13

48. There’s Life Beyond
Our Four-Year lies not
the greatness University
so much in being able
to remake the world
as being able to remake
ourselves.
- Mahatma Ghandi
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
Tuesday, April 16, 13

49. My ally is the Force, and a
powerful ally it is. Life creates
it, makes it grow. Its energy
surrounds us, binds us.
Luminous beings are we, not
this crude matter. You must
feel the Force flow around you.
- Yoda
#minnewebcon
Tuesday, April 16, 13

50. What composes our plan?
#minnewebcon Shari Erwin, Aaron http://www.flickr.com/photos/jim-in-times-square/68664091/
Rester, and Tonya Oaks Smith
Tuesday, April 16, 13

51. #OMGWTFBBQ strategy?!
#minnewebcon S/O @robin2go
Tuesday, April 16, 13

52. Objectives
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/willowpoppy/6613082663/
Tuesday, April 16, 13

53. Audiences
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/thinkmedialabs/6176869823/
Tuesday, April 16, 13

54. Action
#minnewebcon Shari Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.flickr.com/photos/birdsbarbershop/6893807298/
Tuesday, April 16, 13

55. Benefits
#minnewebcon
Tuesday, April 16, 13
+
Shari Erwin, Aaron Rester, and Tonya Oaks Smith

56. Evaluation
#minnewebcon Shari Erwin, Aaron http://www.flickr.com/photos/59654451@N02/5468569076/
Rester, and Tonya Oaks Smith
Tuesday, April 16, 13

57. Section 4
#minnewebcon
Tuesday, April 16, 13

58. Human goals
#minnewebcon http://www.flickr.com/photos/gingerbugjones/413135185/
Tuesday, April 16, 13

59. Be authentic
#minnewebcon
Tuesday, April 16, 13

60. Be accurate
#minnewebcon
Tuesday, April 16, 13

61. Be respectful
#minnewebcon http://www.time.com/time/photoessays/10questions/0,30255,1966496,00.html
Tuesday, April 16, 13

62. Be positive
#minnewebcon
Tuesday, April 16, 13

63. Be a listener
#minnewebcon http://www.flickr.com/photos/hewebne/8579846277/
Tuesday, April 16, 13

64. Practically,
you should...
#minnewebcon
Tuesday, April 16, 13

65. Section 5
#minnewebcon
Tuesday, April 16, 13

66. Wrapping it up
#minnewebcon
Tuesday, April 16, 13

67. You be a
human.
#minnewebcon S/O @plautmaayan
Tuesday, April 16, 13

68. It all comes down to this...
Marley photo by @bootsmc
#dolesswrong S/O @bpmore and @carriehphillips
Tuesday, April 16, 13

69. Get with me...
Tonya Oaks Smith
tosmith@ualr.edu
@marleysmom
501.324.9896
Through the Thou, a person becomes I.
Tuesday, April 16, 13