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Measurable Results  for Projects in Virtual Worlds?  What is measurable, what might be and what should be … Second Life, October 22nd, 2007
What we believe ...
We believe .... ,[object Object],[object Object]
Making Sense Of Business in Virtual Worlds ,[object Object],[object Object]
No Project without Performance Indicators! ,[object Object],[object Object],[object Object]
No Project without Performance Indicators! ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
And what should be the final result? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can we measure that (yet)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Metrics are We Talking About? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics in Second Life ,[object Object]
Wie sieht es mit der Messbarkeit in SL aus?
 
 
 
What can be measured, too ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Available Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meist frequentierte Bereiche.
Einstiegspunkte (Landmarks?)
Summarische Angaben/Grafiken
 
 
 
This is the State of the Art  like 1996 on the Web! ,[object Object],[object Object],[object Object],[object Object]
It’s For Free these Days ,[object Object]
 
Are these the numbers, that we need?
Not really! ,[object Object]
What we really need ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Measuring Conversion
 
 
You can’t measure this in SL easily with the tools of today! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Measuring Awareness ,[object Object],[object Object],[object Object],[object Object]
The „Problem“ ,[object Object],[object Object],[object Object]
We do this ... (*cough* *cough*) ,[object Object],[object Object]
Lookout: what will/has to happen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Imprint ,[object Object],[object Object],[object Object],[object Object]

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