SQL Saturday 86 -- Social Marketing in 2011 for Microsoft Professionals
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Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (SolidQ Journal), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.
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SQL Saturday 86 -- Social Marketing in 2011 for Microsoft Professionals
- 1. Mark Tabladillo Ph.D. Microsoft MVP MarkTab Consulting http://marktab.com SQL Saturday 86 – Tampa BI Edition – November 5, 2011
- 3. 20 Years in Atlanta Consulting since 1998; Incorporated 2003 ◦ Part-Time Faculty at University of Phoenix SAS and Microsoft Expert ◦ Presenter since 1998 at conferences like TechEd and SAS Global Forum Web Development since 1995 http://marktab.com @MarkTabNet
- 4. •The Science of Personal 1 Focus •How to Choose Social 2 Media Partners for 2011
- 6. W. Edwards Deming Plan Act Do Study
- 7. MarkTab.Net/MarkTab.Com: ◦ empowers and inspires executives, architects and developers (WHO) ◦ with insights from data mining, predictive analytics and business intelligence (WHAT) ◦ to make actionable decisions (WHY)
- 8. •The Science of Personal 1 Focus •How to Choose Social 2 Media Partners for 2011
- 9. 1. Where is the crowd? <Physical Model> 2. Where are the thought leaders? <Physical Model, Logical Model>
- 11. Twitter Media SlideShare Website; WordPress YouTube Linked In Facebook
- 13. http://marktab.com, http://marktab.net Domains: http://godaddy.com Hosting: http://reliablesite.net, http://bluehost.com Metrics: Bing, Google, Alexa Software: Dreamweaver, Photoshop Elements, FileZilla Microsoft Web Gallery: http://www.microsoft.com/web/gallery/
- 15. http://marktab.net/datamining Software: SnagIt, Adobe Photoshop Elements, (Mobile Apps)
- 17. http://www.slideshare.net/marktab Software: Adobe Acrobat Professional
- 19. @marktabnet http://twitter.com/#!/MarkTabNet Software: Tweet Deck, Tweet Auto Post, (Mobile Apps)
- 21. Personal http://www.linkedin.com/in/marktab Corporate http://www.linkedin.com/company/marktab- consulting Groups – Draw on your Mission Statement Software: (Mobile Apps)
- 23. Personal Account A “Page” is Recommended for Businesses Software: (Mobile Apps)
- 25. http://youtube.com/marktabnet Software: PowerPoint, Camtasia Hardware: Digital Camera (HD Video); Bamboo Tablet SSWUG on PowerPivot Analytics http://www.vconferenceonline.com/event/sp eakers.aspx?id=281
- 27. Online Periodicals ◦ Co-Founder SolidQ Journal http://www.solidq.com/sqj/Pages/Home.aspx?men tor=Mark+Tabladillo Microsoft Community Articles ◦ http://msdn.microsoft.com/en- us/library/ee412262.aspx Microsoft Technical Support Forums ◦ http://social.msdn.microsoft.com/Forums/en- US/categories/ Software: PerfectIt, StyleWriter
- 29. Twitter Media SlideShare Website; WordPress YouTube Linked In Facebook
- 30. Search Search Engines Engines Twitter Search Media SlideShare Engines Website; WordPress YouTube Linked In Search Engines Facebook Search Engines Search Engines
- 31. Resources in These Categories: ◦ The Scientific Method ◦ Discovering Your Strategy ◦ Consulting ◦ Legal ◦ Story Telling ◦ Video ◦ Publishing ◦ Social Media Metrics
- 32. How To Develop a Social Media Strategy ◦ Treat your journey as applied science ◦ Continue to learn and refine how you choose partners for your own logical social media map
- 33. Deming, W. E. (2000). The New Economics for Industry, Government, Education (2nd ed.). Boston, MA: The MIT Press. Microsoft Research. (2010). The Fourth Paradigm: Data-Intensive Scientific Discovery Retrieved September 1, 2010, from http://research.microsoft.com/en- us/collaboration/fourthparadigm/ Tabladillo, M. (2010). The Scientific Method: A Framework for Data Mining. Solid Quality Journal, (September 2010), 10-14. Retrieved from http://www.solidq.com/sqj
- 34. Burchard, B. (2011). The Millionaire Messenger. New York, NY: Experts Academy Press. Ferriss, T. (2007). The 4-Hour Workweek. New York, NY: Crown Publishers. Godin, S. (2010). Linchpin: Are you Indispensible? New York, NY: Penguin Group.
- 35. Entrepreneur Press, & Mann, M. (2008). Start Your Own Coaching Business. Canada: Entrepreneur Press. Levinson, J. C., & McLaughlin, M. W. (2005). Guerilla Marketing for Consultants. Hoboken, NJ: John Wiley & Sons, Inc. Schultz, M., & Doerr, J. E. (2009). Professional Services Marketing. Hoboken, NJ: John Wiley & Sons, Inc.
- 36. Donaldson, M. C. (2008). Clearance & Copyright: Everything you Need to Know for Film and Television. Beverly Hills, CA: Silman- James Press. Fishman, S. (2008). The Copyright Handbook: What Every Writer Needs to Know. Berkeley, CA: Nolo.
- 37. Bernard, S. C. (2007). Documentary Storytelling (2nd ed.). Burlington, MA: Focal Press. Glebas, F. (2009). Directing the Story. Burlington, MA: Focal Press. Guber, P. (2011). Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. New York, NY: Crown Business. Olson, R. (2009). Don't Be Such a Scientist: Talking Substance in an Age of Style. Washington, DC: IslandPress.
- 38. Artis, A. Q. (2008). The Shut Up and Shoot Documentary Guide. Burlington, MA: Focal Press. Clark, R. C., & Mayer, R. E. (2008). E-Learning and the Science of Instruction (2nd ed.). San Francisco, CA: Pfeiffer. Erickson, G., Tulchin, H., & Halloran, M. (2010). The Independent Film Producer's Survival Guide (3rd ed.). New York, NY: Schirmer Trade Books.
- 39. Levine, M. (2011). The Fine Print of Self- Publishing (4th ed.). Minneapolis, MN: Bascom Hill Publishing Group. Zinsser, W. (2006). On Writing Well (30th ed.). New York, NY: HarperCollins Publishers.
- 40. Hubbard, D. W. (2010). How to Measure Anything: Finding the Values of Intangibles in Business (2nd ed.). Indianapolis, IN: Wiley. Russell, M. A. (2011). Mining the Social Web. Sebastopol, CA: O'Reilly Media Inc.
- 41. Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (SolidQ Journal), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.