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Social Networking for Market Professionals:  How is it Changing the Face of  Financial Markets?
NEW TOOLS IN FINANCIAL MARKETS PAUL BOWES EXCHANGE TRADED INSTRUMENTS THOMSON REUTERS
 
KEY FINDINGS OF SOME RECENT RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FINANCIAL MARKETS PROFESSIONALS DO USE SOCIAL MEDIA ,[object Object],[object Object],N=659; N=585 for follow-up Q: Do you use social media? Q: What types of social media do you use (i.e., contribute to or just consume)? (Select all that apply)
FINANCIAL MARKETS PROFESSIONALS DO USE SOCIAL MEDIA AT WORK ,[object Object],Q: About how often, if ever, do you visit social media websites while at work? Daily Visitors Weekly Visitors Monthly/Quarterly Visitors N=585 ,[object Object],[object Object],[object Object]
FINANCIAL MARKETS PROFESSIONALS USE SOCIAL MEDIA FOR PROFESSIONAL REASONS ,[object Object],[object Object],N=585 Q: Which of the  following  best describes how you use social media? ,[object Object]
BLOGGING AND USER GENERATED CONTENT ,[object Object],[object Object],[object Object],[object Object],[object Object],Most (58%) said their visits to social media websites at work are always/frequently related to their job, with varying reasons given The top reasons given for visiting social media websites at work that were related to their job function focused on  research and analysis ,  news and information , and  networking and recruiting .
COMMUNITY BUILDING EXAMPLES   ,[object Object],[object Object],[object Object],Private & Confidential © ditto 2010
CUSTOMER ENGAGEMENT ,[object Object],[object Object],[object Object],Private & Confidential © ditto 2010
CONVERSATIONAL MONITORING   ,[object Object],[object Object],[object Object],[object Object],Private & Confidential © ditto 2010
TRANSPARENCY & BROADCAST ,[object Object],[object Object],[object Object],Private & Confidential © ditto 2010
PROFESSIONAL KNOWLEDGE SHARE  ,[object Object],[object Object],Private & Confidential © ditto 2010
WHAT SITES ARE POPULAR ,[object Object],[object Object],Q: If you were asked to recommend three (3) blogs or social media websites to someone in your company or industry,  which websites would you recommend? Responses are provided in generally descending order, with priority given to categorization PROFESSIONAL PURPOSES PERSONAL PURPOSES

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