Check out the slides from our Ask the CMO webinar featuring Marketo CMO, Chandar Pattabhiram.

1. Ask the CMO
Featuring Marketo CMO, Chandar Pattabhiram
@chandarp
@marketo
#mktgnation

2. • This live webinar is being recorded! We’ll send out the
slides and recording after the webinar concludes.
• Type your questions for Chandar in the chat box.
• Be social!
Housekeeping
@chandarp
@marketo
#mktgnation

3. • Intro to the Engagement Economy
• How marketing leaders can win in the Engagement
Economy
• Q&A
Agenda
@chandarp
@marketo
#mktgnation

4. Build
Brand
Grow
Revenue
Prove
Impact

5. Growing Customer Expectations
only consider brands that
show they understand and
care about ‘me.’
(Wunderman)
79%
say the best brands exceed
expectations across the
entire customer journey.
(Wunderman)
64% 70%
of buying experiences are based
on how customers feel they're
being understood.
(McKinsey)

6. Email Web Mobile Social Ads
Expanding Customer Touch Points

7. More Informed Buyers
of buyers conduct
research online during
the buying process.
(Accenture)
94%

8. ENGAGEMENT ECONOMY
This new world is the
And it’s here today

9. ENGAGE
LEARN
LISTEN

10. Digital Transformation

11. As a CMO, how do you represent
marketing performance to the
C-suite or the board?
@chandarp
@marketo
#mktgnation

12. Describe your relationship with
Sales and how you partner
together.
@chandarp
@marketo
#mktgnation

13. How do the best companies
in the world manage email
fatigue to their audiences?
@chandarp
@marketo
#mktgnation

14. What are the top three ways
marketing is changing in the
next three years?
@chandarp
@marketo
#mktgnation

15. What is your vision for the
marketing tech stack of the
future, and how is Marketo going
to serve as the core of that stack?
@chandarp
@marketo
#mktgnation

16. Is there a risk marketing will over-
rotate to MarTech and forget good
content?
@chandarp
@marketo
#mktgnation

17. Why are CMOs not being looked to
lead transformation? Data shows
it’s the CIO, CTO, COO, even the
CFO taking the lead. If CMO is
truly managing all four P’s, why
are they so far down the list?
@chandarp
@marketo
#mktgnation

18. Q&A
@chandarp
@marketo
#mktgnation

19. Thank you!