2. Valentin Radu
Serial entrepreneur involved in
tech and digital marketing for the
past 12 years.
Founded Marketizator, a SaaS
with 100% focus on conversion
optimization.
3. 1. Negotiate with interested visitors
2. Personalize the customer's experience without freaking anyone out
3. Persuade visitors to convert on the pricing page and on the cart page
4. Create advanced segments without worrying about coding
5. Capture qualified leads
6. Use on-page variables to personalize the good-bye message
7. Use the weather and other criteria in web personalization
5. How to negotiate through Marketizator?
1. Define the scenarios (if> then go to)
2. Create the segments of visitors you are
addressing
3. Deploy the invitation
4. Monitor the results
18. “Companies whose conversion improved are using 90% more
ways to segment their visitors and customers than companies
whose conversion rates have not improved or have stayed the
same.”
Source: Econsultancy Optimization Report 2012
24. 7. Use the weather and other
criteria in web personalization
25. “Sixty percent of marketers note they struggle to
personalize content in real time, yet 77 percent believe
real-time personalization is crucial.
Source: CMO.com