The human brain is subject to many vulnerabilities, many of which operate outside our conscious awareness. In this book, neuroscientist Dean Burnett presents a number of those vulnerabilities in great detail.

1. The Enchanted Loom
Teasing sturdy threads from
neuroscience masterworks

2. Teasing 10 threads
from Dean
Burnett’s…

3. Thread 1:
Memory is egotistical. It tweaks and adjusts
the information it stores to make you look
better, like a
doting mother
pointing out
how wonderful
her little
Timmy is.
(pg. 1)

4. Thread 2:
In the world of brain sciences, our under-
standing changes all the time. For every
claim in this book you’ll probably be able
to find
some new
study that
argues
against it.
(pg. 2)

5. Thread 3:
The brain interferes with almost every
food-based decision. The first bite is
with the eye.
As much as
65% of our
brain is
associated
with vision
rather than
taste.
(pg. 15 )

6. Thread 4:
Miller’s Law suggested that our magic
memory number was for seven items,
plus or minus two.
Recent research
data shows the
number is more
like four items.
(pg. 37 )
4

7. Thread 5:
There’s increasing evidence that shows
that nearly everything we experience is
stored in long term memory in some form.
(pg. 41 )

8. Thread 6:
The brain’s
tendency to
worry can
actually
cause us
harm.
(pg. 76 )

9. Thread 7:
Placing a prisoner in solitary confinement is
considered a form of psychological torture,
demonstrating
that human
contact is more
a necessity than
it is a desire.
(pg. 222)

10. Thread 8:
Impression management is where we try
to control the impressions people have of
us via social
behaviors.
Our brain cares
what others think
of us and will go
to great lengths to
make them like us.
(pg. 237)

11. Thread 9:
“Knowledge is knowing that a tomato is a
fruit;
wisdom
is not
putting
it in a
fruit
salad.”
(pg. 124)

12. Thread 10:
Romantic relationship breakups activate
the same brain regions that process
physical pain.
They say,
“Love hurts.”
Yes it does.
(pg. 245)

13. Thread 11:
The more comfortable and privileged some-
one’s life is, the harder the brain makes it
for them to
appreciate
the needs
and issues
of those
worse off.
(pg. 261)

14. Image Credits:
Title Page: http://www.rappler.com/science-nature/23193-personality-traits-brain-scans
Slide 3 - http://behappytips.com/look-egotistical/
Slide 12 - http://www.scaryforkids.com/love-hurts/
Slide 2 - http://www.walesonline.co.uk/incoming/you-idiot-brain-neuroscientist-trying-10805497
Slide 6 - http://sustainability.umich.edu/environ211/label-standardization/simplicity-and-convenience
Slide 5 - http://www.fabartdiy.com/fab-ideas-on-food-art-presentation/
Slide 11 - http://www.rareseeds.com/purple-calabash-tomato/
Slide 10 - http://irocklearningtechnologies.com/ImpressionManagement.html
Slide 13 - https://islampeace1.wordpress.com/2011/07/07/helping-poor-in-islam/
Slide 9 - http://bit.ly/2bSk9Hy
Slide 8 - http://www.deviantart.com/art/Worried-Landscape-8803459
Slide 7 - http://www.deviantart.com/art/Weird-Skeleton-Installation-1-208166366
Slide 4 - http://www.junodownload.com/products/nanda-constant-change/1560973-02/
Slide 15 - http://www.rappler.com/science-nature/23193-personality-traits-brain-scans

15. Mark Brady, PhD
TheEnchantedLoom@gmail.com
to Subscribe or receive the Powerpoints for Free
Thank you for viewing !