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When Brands start defining "me"

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marcgh

This document discusses the influence of brands on South African society. It notes that advertising spending in South Africa has increased significantly over time. It also provides statistics on the South African population, such as demographics, education levels, and consumer goods ownership. The document argues that both governments and businesses have a responsibility to society and that brands have the opportunity to positively impact issues like health, education, and social change. It suggests that youth expect brands to influence society and that brands should integrate social impact into their business models.

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mE Friday, November 20, 2009
You what makes ME different than Friday, November 20, 2009
©2009 all rights reserved “i am what i am” Friday, November 20, 2009
Friday, November 20, 2009
surrounded with i am what i am Friday, November 20, 2009
Friday, November 20, 2009
do brands really have define us? Friday, November 20, 2009
bmw blackberry jack daniels Friday, November 20, 2009
Friday, November 20, 2009
levi’s® ipod mini Friday, November 20, 2009
golf gti iphone smirnoff Friday, November 20, 2009
y r we so BrandedFriday, November 20, 2009
brand adverts0 7.5 15 22.5 30 1998 2008 South Africa Measured Adspend in ZAR BILLIONS OMD 2009 Friday, November 20, 2009
24.5billion advertising Beverages Retail Health & Beauty Banking & Insurance Travel Leisure & Transport Education & Government Friday, November 20, 2009
24.5billion advertising Retail 24.6% Travel Leisure & Transport 14.69% Banking & Insurance 11.7% Health & Beauty 8.0% Beverages 6.1% Education & Government 7.3% 65% OMD 2009 Friday, November 20, 2009
161,7 Friday, November 20, 2009
individualwho is the south african audience? Friday, November 20, 2009
south africa 48 million population 47% 16+ 30% have full time work 90% under 30 are single 75% of the unemployed are under 35’s 28% have matric certificate Consumerscope 2009 Friday, November 20, 2009
individual42+ million cellphones 26+ million pairs of jeans 40+ million Red Bull cans Friday, November 20, 2009
damn modern consumerism! Friday, November 20, 2009
2000 X1.25 mil 1839-1859 Friday, November 20, 2009
Friday, November 20, 2009
Friday, November 20, 2009
the greatest inequalities attract little attention...but when everything is more or less equal, the slightest variations are noticed. 1876 de toquville Friday, November 20, 2009
car relationship home Friday, November 20, 2009
society or anxiety Friday, November 20, 2009
Friday, November 20, 2009
Friday, November 20, 2009
health economic education befaithfulstayhivnegative spendresponsibly outcomes = employable Friday, November 20, 2009
a word from our sponsor... Friday, November 20, 2009
health Friday, November 20, 2009
economic Friday, November 20, 2009
education Friday, November 20, 2009
brands influence societies Friday, November 20, 2009
youth EXPECT brands to influence society Friday, November 20, 2009
GOV’T BUSINESS responsibility revenue compliance constituency consumer taxation regulation responsibility Friday, November 20, 2009
old responsibility How much to give Who to Tracking the PR impact Friday, November 20, 2009
Young connex opportunity What are we best placed to change for the better Integrate investment into our business model Tracking impact against the issue Friday, November 20, 2009
opportunity social impact customers government employees investment community Friday, November 20, 2009
i want you to... i want to... Friday, November 20, 2009
adthink communities Friday, November 20, 2009
Friday, November 20, 2009
HIV Friday, November 20, 2009
Friday, November 20, 2009
300,000 Friday, November 20, 2009
!"#$%&'%($% )'#(*+($,% Friday, November 20, 2009
!"#$ %&'()$ *+,!$ Friday, November 20, 2009
impact youth Friday, November 20, 2009
>90% appropriate for brand >85% cool >28% spontaneous mention Friday, November 20, 2009
EXPECT brands to influence society Text m E Friday, November 20, 2009
+ - Friday, November 20, 2009
cal@matchboxology.com Friday, November 20, 2009

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