Premise control is designed to check systematically and continuously whether the premises on which the strategy is based are still valid. If an important premise is no longer valid, the strategy may have to be changed.
2. Prepared By
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Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
3. Strategic control
• Strategic control is
concerned with tracking a
strategy as it is being
implemented, detecting
problems or changes in its
underlying premises and
making necessary
adjustments. The most
important purpose of
strategic control is to help
top achieve organizational
goals through monitoring
and evaluating the strategic
management process.
5. Premise control
• Premise control is
designed to check
systematically and
continuously whether the
premises on which the
strategy is based are still
valid.
6. Premise control
• If an important
premise is no longer
valid, the strategy may
have to be changed.
7. Premise control
• It involves the checking of
environmental conditions.
Premises are primarily
concerned with two types
of factors:
– Environmental factors (for
example, inflation,
technology, interest rates,
regulation, and
demographic/social
changes).
8. Premise control
• It involves the checking of
environmental conditions.
Premises are primarily
concerned with two types
of factors:
– Industry factors (for
example, competitors,
suppliers, substitutes, and
barriers to entry).
