McDonald's increased product sales using a gamification concept based on the classic Monopoly board game. When customers purchased certain McDonald's products, they received tickets representing spaces on the Monopoly game board, with the goal of collecting full sets of properties to win prizes. One loyal customer admitted the promotion caused them to regularly purchase McDonald's every October just for the game. In 2010, McDonald's saw a 5.6% increase in US sales through the Monopoly program, with many customers doing impulse buys to get tickets.

1. Monopoly
Gamification in Customer Engagement

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. McDonald’s Monopoly
• McDonald’s succeeded in
increasing their product
sales by using gamification
concepts derived from the
classic game of Monopoly.

6. McDonald’s Monopoly
• This promotion dates back
to 1987. And it takes place
entirely offline. When you
buy certain products from
McDonald’s, you will
receive tickets.

8. McDonald’s Monopoly
• Each ticket represents a
space on the monopoly
game board. The goal is to
collect all the pieces of the
same color to be eligible for
a prize.

10. McDonald’s Monopoly
• One loyal customer made a
You Tube video about this
game and explains:
• “Every October I go through
the McDonald’s drive
through just because of this
silly game. They got me!”

12. McDonald’s Monopoly
• The alliance between
brands seems to work well:
In 2010, McDonald’s
increased its sales by 5.6%
in USA through this
program, with many people
engaged in impulse buying
just to get tickets.