The document discusses digital transformation in the pharmaceutical industry. It defines digital transformation as the transformation of business by revamping business strategy, models, marketing, IT, HR, R&D, production, logistics and other functions. It then discusses assessing a company's digital maturity using a Digital Quotient benchmark across strategy, capabilities, culture and organization. An example of marketing transformation using a mobile app for healthcare professionals is also provided.

1. I am Maria Alexandri
a strategic digital marketer and a fan of change.
1

2. Digital Transformation
in the
Pharma Industry

3. Why Digital
Transformation?
1
3

4. The world’s
most valuable brands of 2018
4

5. The aforementioned
top five brands are
all focused on
technology, but it’s
important to recognize
that this is also a part
of a much wider trend.
5

6. What is Digital
Transformation?
2
6

7. 7
DT is the transformation of
Business by revamping
◎ Business Strategy
◎ Business Models
◎ Marketing
◎ IT
◎ HR
◎ R&D
◎ Production
◎ Logistics
◎ Other Business functions

8. 8
DT is the transformation of
Business by revamping

9. 9
DT is the transformation of
Business by revamping

10. 10
DT is the transformation of
Business by revamping

11. 11
DT is the transformation of
Business by revamping

12. 12
DT is the transformation of
Business by revamping

13. 13
DT is the transformation of
Business by revamping

14. 14
DT is the transformation of
Business by revamping

15. 15
DT is the transformation of
Business by revamping

16. Digital Transformation
Case
3
16

17. Amazon.com acquires
online pharmacy company
17

18. 18
Financial Impact
on pharmacies

19. 9%
Market value loss
1 hour
What?!
13 bn $
That’s a lot of money
19

20. How to assess our
company’s
Digital maturity?
4
20
Or what constitutes
our company’s
Digital Quotient?

21. “The Digital Quotient benchmarking
assessment measures maturity
across 4 categories and
18 management practices
21

22. Digital Quotient
Strategy
◎Bold,long term
orientation
◎Linked to business
strategy
◎Centered on
customer needs
Capabilities
◎Connectivity
◎Content
◎Customer experience
◎Data-driven decision
making
◎Automation
◎IT architecture
22
Culture
◎Risk appetite
◎Speed/agility
◎Test and learn
◎Internal collaboration
◎External orientation
Organization
◎Roles and
responsibilities
◎Talent and leadership
◎Governance
◎Digital investment

23. Digital maturity varies
significantly per sector
23

24. 24
Ideas…
DT meetings-workshops focused on
each business function
Invite companies(beyond pharma?) that
excel in transforming a particular
function

25. Mob App
for HCP email &
mobile collection
25
◎ Double Opt-in
◎ Enhanced brand building
◎ 100% GDPR compliant
Marketing Transformation
Example

26. Thanks!
You can find me at
https://www.linkedin.com/in/alexandrimaria/
Any questions