How to make Digital Marketing Plan and use SOSTAC Model.

1. Mahmoud Abdelaziz
https://eg.linkedin.com/in/mahmoudabdelaziz8
ONLINE MARKETING PLAN

2. What Digital marketers do ?
Plan
Execute
Monitor

3. Online Marketing Plan Outlines
• Brand identification.
- Competitive Advantage.
- Objective / Goals.
- Strategies.
- Tactics.
• Competitors.
- Environment.
- SWOT/PEST.
• Targeted audience.
- Marketing type.
- Segmentation.

4. • Communication.
- Channels.
- Styles.
• Campaigns.
- Platforms.
- Ideas.
- Budget.
• Staffing / The Team.
-Tasks.
-Requirements.
• Scheduling.
- Editorial schedule.

5. SOSTAC Model

6. Situation analysis (where are we now?)
• 1. Your Performance.
• 2. Your Advantage.
• 3. Your Customers.
• 4. Your Competitors.
• 5. Your Market.

7. SWOT Analysis

8. PESTLE Analysis

9. Objectives (where do we want to go?)
• The SMART Test for Objectives

10. SMART Objectives
• Specific (with numbers)
• Measurable (monitor progress and confirm
achievement)
• Actionable (can we do it?)
• Reasonable (realistically attainable)
• Timed (incorporate deadlines)

11. Strategy (how do we get there?)
• Segmentation – How do we want to divide up the market(s)?
• Targeting – Which segments of the market do we wish to
focus upon?
• Positioning – How do we want to be perceived in each
different target segment?

12. Tactics (the details of your strategy)
• Which Communication Tools are we going to use?
• How are we going to use them?
• What message(s) do we wish to communicate?
• Are we being consistent across different tools and messages?
• Do we have the necessary resources/budgets?

13. Action (the daily and weekly activities)
• Who is going to do what?
• When are they going to do it?
• Editorial schedule.

14. Control (what you need to watch and when)
TRACK OF PROGRESS
• Do action performance measurements relate to objectives?
• Responsibility for measurement?
• Frequency of measurement?
• Resources for measurement?
• Review of measurements?