This document discusses survey research design. It defines survey research as collecting information from subjects within a population using questionnaires or interviews. Surveys can study either a sample of the population or the entire population. The document outlines different types of surveys, including descriptive surveys that describe phenomena, exploratory surveys of unknown factors, correlational surveys that study relationships between variables, and comparative surveys that compare groups. It also discusses methods of survey data collection, such as written questionnaires, oral interviews, and electronic methods like email or mobile messages.

1. SURVEY RESEARCH
DESIGN
DR. MAHESWARI JAIKUMAR.
maheswarijaikumar2103@gmail.com

2. • Survey design is used to collect
information from different
subjects within a given
population having same
characteristics of interest.

3. • If survey is conducted on a
sample of population, it is called
SAMPLE SURVEY, and if the
entire population is involved, it
is called a POPULATION SURVEY
(census).

4. • In case of a survey information is
collected regarding prevalence,
distribution and
interrelationship of variables
within a population.

5. • A survey helps to collect wide
range of data from a given
population – eg., attitude,
opinion, perception, behaviour,
awareness, practice, etc.

6. FEATURES
• Survey research is a process of
gathering current required data
from the subjects so that new
information can be obtained.

7. • The survey research enables the
investigators to easily collect
current information about what
ever the investigator is
interested in obtaining.

8. • In a survey research, information
is collected from a mix of
subjects who represent the total
population in the characteristics
being studied.

9. • Survey research is a mode of
enquiry that relies heavily upon
the validity of verbal reports.
Survey can be descriptive,
exploratory, comparative or
correlational iin nature.

10. • Survey data can be collected in a
number of ways. The most
common method is questioning.
The information is obtained
directly from the respondents by
self-reporting questionnaires.

11. • Some times face- to-face
interview method may be used.
• A carefully developed
questionnaire or interview
schedule is essential for data
collection. However the
instruments used should be
reliable and valid.

12. • Personal interviews are
considered as the most useful
method of collecting survey
data, because of the quality of
information that can be
obtained.

13. • An in-depth response is possible
in an interview as relatively few
people refuse to express their
views on a given subject in an
interview.

15. TYPES
DEPENDING ON THE
NATURE OF
PHENOMENON UNDER
STUDY

16. TYPES OF SURVEY
• 1. DESCRIPTIVE SURVEY.
• 2. EXPLORATORY SURVEY.
• 3. CORRELATIONAL SURVEY.
• 4. COMPARITIVE SURVEY.

17. DESCRIPTIVE SURVEY
• Descriptive study is undertaken
to describe the frequency of
occurrence of a phenomenon
rather than to study the
relationships

18. EXPLORATORY SURVEY
• Surveys a phenomenon and its
related factors about which
much information is not known.

19. CORRELATIONAL SURVEY
• Studies the relationship between
two or more variables in a
natural setting without
manipulation or control.

20. COMPARITIVE SURVEY
• Comparative survey aims at
comparing and contrasting the
existence of a certain
phenomenon in two or more
groups.

21. TYPES
BASED ON METHODS OF
DATA COLLECTION

22. • 1. WRITTEN SURVEY.
•2. ORAL SURVEY.
•3. ELECTRONIC SURVEY.

23. WRITTEN SURVEY
• In a written survey data are
collected with the help of
written, structured tools, such as
questionnaires, opinionnaires.

24. ORAL SURVEY
• Data are collected by using face-
to face or telephonic
conversation or oral interview
with respondents.

26. ELECTRONIC SURVEY
• Data are collected by using
electronic means such as
electronic mail messages(Email),
web forms, mobile short –
messages (SMS), Whats app
messages, Chat, Etc.,.

28. THANK YOU