Do you have a LinkedIn account? Have you optimized it? Following are some LinkedIn profile mistakes and some tips on how to do about them.

1. PROFILE BLUNDERS
YOU SHOULD AVOID
Presented by
MACsWomen’s Group

2. “The Network of Professionals”
LinkedIn has become more than just a job resource. It has
now become a tool for professionals to connect, discuss,
and ask questions and get answers from industry experts.
It’s a great opportunity to connect with people in your
industry, so using learning to use it right is absolutely
necessary.
Following are 4 of the mistakes that most people make
on LinkedIn and how you can avoid them:
http://www.macswomenonline.com

3. Blunder 1:
Your Profile is Just All About “WhatYou Do”
If you really want people to start taking
interest in you, tell them how you or your
company can help them instead of just telling
them what you do.
It’s the same as marketing a product – you
highlight the benefits more than the product
features.
http://www.macswomenonline.com

4. Blunder 2:
Your Most Important Message is Not ReachingThem RIGHT AWAY
Most people who buy magazines/newspapers by impulse bought
them because of the headline.The picture or text on the headline
grabbed their attention.Whatever’s inside is just bonus for them.
Your profile summary should work like this.
http://www.macswomenonline.com

5. Blunder 3:
You Don’t Update Regularly
Neglecting to update your profile can slow down the momentum of growth you have on your
LinkedIn account.You need fresh content regularly to engage your audience and keep them
coming back.
If you fail to do that, you will more likely lose your audience. A lot of LinkedIn accounts die a
natural death due to neglect and dormancy.
http://www.macswomenonline.com

6. Blunder 4:
You Fail to GiveThem a Positive Mental Picture
Give your target audience a mental picture of:
 who you are,
 what makes you unique, and
 most importantly how you can help them or make
the world a better place.
If you have not given your audience or painted for
them a positive mental picture, your path to building
a successful online brand will be much harder.
http://www.macswomenonline.com

7. Connect With Us!
If you are a woman entrepreneur, join the Motivators and CreatorsWomen’s Group, a professional
membership organization where you can connect with other women interested in business networking,
learn more and achieve positive business results.
For more business tips and social media resources, hop over to:
http://www.macswomenonline.com
Where Women in
Business Succeed