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Poster Design



      Aaron Sobel
Bren School, UCSB
If the viewer remembers only one idea about
       my work, what do I want that idea to be?
If the viewer remembers only one idea about
       my work, what do I want that idea to be?
artists need tools
Photoshop/InDesign




  Mac/PC
  Most flexibility
  Learning Curve
PowerPoint




Mac/PC
Familiarity
Least Flexible
Pages




Macintosh Only
User-Friendly
Polished
Bren Sez:
Bren Sez: Poster Size Limitations
Bren Sez: Poster Size Limitations
                Due March 19th
4’x3’
4’x3’
4’x6’
        4’x3’
4’x6’   4’x3’
Demo
Demo

Page Setup
Compromise of Quality and Size
Compromise of Quality and Size




         High Quality, Huge File
Compromise of Quality and Size

Compatible




         High Quality, Huge File
FONT CHOICE
Gill Sans            Times New Roman




              FONT CHOICE




Courier New             Helvetica Neue
dafont.com   fontsquirrel.com
FONT SIZE
 FONT SIZE
  FONT SIZE
   FONT SIZE
Complementary   Analogous
friends don’t let
 friends pixelate
Red: Passion, Love, Anger
Orange: Energy, Happiness, Vitality
Yellow: Happiness, Hope, Deceit
Green: New Beginnings, Abundance, Nature
Blue: Calm, Responsible, Sadness
Purple: Creativity, Royalty, Wealth
Black: Mystery, Elegance, Evil
Gray: Moody, Conservative, Formality
White: Purity, Cleanliness,Virtue
Brown: Nature, Wholesomeness, Dependability
Tan or Beige: Conservative, Piety, Dull
Cream or Ivory: Calm, Elegant, Purity
yellow




 blue
simultaneous contrast
Use Your Photos
Use Your Photos


Consider a Theme
  (think simple™)
Images are absorbed easier than text




            -- Architecture 2030: http://www.architecture2030.org
-- Architecture 2030: http://www.architecture2030.org
-- Yes! A Journal of Positive Future, Summer 2006, p. 39
Draw the viewer’s




                    -- Presentation Zen http://www.presentationzen.com
Draw the viewer’s attention




                -- Presentation Zen http://www.presentationzen.com
-- Presentation Zen http://www.presentationzen.com
-- Presentation Zen http://www.presentationzen.com
-- Presentation Zen http://www.presentationzen.com
why is this
        better?

-- Presentation Zen http://www.presentationzen.com
create white space
Ostriches are scary
      looking!
Ostriches are scary
      looking!
know your hot spots
Hot spots draw the eyes




          -- Crazy Egg: Heat Maps http://crazyegg.com/
Demo




feng-gui.com
Demo

Heat Map Estimation software

       feng-gui.com
use more tools
Visio               Windows
 microsoft.com




OmniGraffle             Macintosh
omnigroup.com




    Kivio           Mac • Win • Linux
koffice.org/kivio/
Sketch Your Poster
Sketch Your Poster


   Spell Check
Sketch Your Poster


   Spell Check


Print a Color Proof
tools
                                           www.feng-gui.com
                                                 software
                                       www.koffice.org/kivio/
                                       www.apple.com/iwork
                                     www.microsoft.com/visio
                             www.omnigroup.com/omnigraffle
                                             white space
                        www.logoorange.com/white-space.php
                                                    colors
http://www.smashingmagazine.com/2010/01/28/color-theory-for-
                       designers-part-1-the-meaning-of-color/
SEO Poster Design Tips

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SEO Poster Design Tips

Notas do Editor

  1. you have to attract people to view your poster and disseminate as much as possible in a maximum of 3-5 minutes... you’ll probably get waaaay less than that
  2. PowerPoint at least used to limit you to 56 by 56 inches, you can 2x your poster though!
  3. Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  4. Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  5. Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  6. Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  7. Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  8. Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  9. Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  10. Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  11. Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  12. When choosing complementary colors, fully saturated colors will offer the highest level of contrast.
  13. Choose good quality images that will not pixelate when you enlarge them.
  14. Choose good quality images that will not pixelate when you enlarge them.
  15. Yellow text on a white background or blue text on a black background, are difficult to read due to the low level of contrast between figure and ground.
  16. Yellow text on a white background or blue text on a black background, are difficult to read due to the low level of contrast between figure and ground.
  17. An occurrence known as 'simultaneous contrast' may happen when opposing colors are placed in close proximity to each other. Text may appear to vibrate, or cast a shadow. Eye strain and fatigue will result if a viewer focuses on a document displaying similar properties for an extended time period. Some color combinations, such as red text on a blue background, cause illusions when positioned together. Sensitivity to Colorblind Deficiencies. The Design of visual documents or signage without thought to the overall contrast level between figure and ground can be problematic for people with sight deficiencies. Can not distinguish between RED and GREEN. If a visual document uses color to relate important information, insure that no information is lost, or potentially misunderstood, when the color is not available.
  18. white space
  19. white space
  20. Online Heat Map Estimation Software
  21. 3 last tips
  22. 3 last tips
  23. 3 last tips
  24. 3 last tips
  25. 3 last tips