1. LINGUISTICS
Language as a Faculty
Language as an axiological system
• Creativity
• Imagery
• Consensus
• Sound and form
• Roots and affixes
• Paradigms
• Meaning and sense
• Competence and Use
• Intention and effect

2. LANGUAGE AS A
FACULTY
Animals’ communication system Vs
Humans’ communication system
Reality VS Imagery: News, Jokes,
Ironies, Stories, Lies.
Meaning creation and use,
sense and metaphors.

3. LANGUAGE AS AN
AXIOLOGICAL SYSTEM
PHONETICS Phoneme
PHONOLOGY Phoneme
MORPHOLOGY Morpheme
SYNTAX Sentence
GRAMMAR
SEMANTICS Proposition
PRAGMATICS Utterance
PRESCRIPTIVE
RULES
MEANING
SENSE
CONTEXT
USE

4. PHONETICS
Trubetzkoy, Palmer, Lado
• Sound description
• Sound transcription
• Meaningful pairs
• Allophones
• Homophones
• Clusters
• Intonation
• Pitch
I P A
Syllable division
Speech markers

5. PHONOLOGY
, Palmer, Lado, Wilkins
• Sound combination
• Spelling rules
• Phonic groups
• Homophones
• Stress
Clause division
Syllable division
Punctuation

6. MORPHOLOGY
• Word formation
• Affixes: Preffixes,
Suffixes, Infixes
• Latin & Greek roots
• Derivation: word form
• Inflection: Number, tense,
gender
• Compound w. formation
Categorization
Meaning awareness
Vocabulary expansion
Lexicon

7. GRAMMAR
• Categories
• Sentence Order: SVC
• Sentence Structures:DO,
IO, CT, CI, CM
• Agreements:Number,
gender, tense.
• Clauses
• Sentence type
Language description
and prescription
Ambiguity awareness
Text analysis
Translation

8. SYNTAX
• Surface & deep structure
• Transformations: Active Vs
Passive, Reflexivization,
Proniminalization, Tacit Subject,
• Phrase structures: NP,VP, AP, PP
• Phrase trees
Language phenomena
Sentence Ambiguity
Text analysis
Translation
Chomsky, Fillmore, Baskin

9. SEMANTICS
• Denotation & Connotation
• Meaning relationships
• Sense relationships
• Figured speech
• Mental models
Ambiguity
Semantic Web
Semantic networks
Corporate Semantics
Fillmore, Putnam, Pinker

10. PRAGMATICS
• Text - Context
• Speech acts
• Intention & effects
• Conversation Analysis
• Invisible meaning
• Implications, Pressupositons
•
Intercultural studies
Advertising campaigns
CRM
Translation
Computat. Ling.
Van Dijk, Putnam, Tannen,
Schiffrin, Mumby