We take you on our journey to find out, while corporate innovation is still so difficult for many established companies, and why start-up methods alone are not the winning formula. Follow us in our intro to "Efficient Innovation"!

1. DISRUPTING THE DISRUPTORS
HOW ESTABLISHED COMPANIES CAN WIN THE RACE AGAINST DISRUPTIVE
STARTUPS WITH EFFICIENT INNOVATIONS

2. THIS DESCRIBES
HOW WE SEE
CORPORATE
INNOVATION.
SEE IN OUR OTHER
PRESENTATIONS
HOW WE WORK:
HOW TO COME UP
WITH GREAT IDEAS
#GOODJOB: BETTER
WORK FOR BETTER
IDEAS

3. AT VENTURE IDEA,
WE WORK WITH
SOME OF THE
BIGGEST COMPANIES
IN THE WORLD.
THEY ALL HAVE THE
SAME QUESTION:
HOW CAN WE
INNOVATE BETTER?
THIS IS OUR
ANSWER.

4. THE INNOVATION HYPE
INNOVATION IS A HYPE TOPIC. AND THAT’S NO SURPRISE TO ANYONE ANYMORE:
JUST TEN YEARS AGO, THERE WAS NO AIRBNB, NO SMARTPHONE APP, NO BITCOIN.
WE SEE THAT CHANGE BECOMES EXPONENTIAL WITH NEW TECHNOLOGIES, TRENDS AND CONSUMER EXPECTATIONS.
COMPANIES HAVE TO DEAL WITH ALL THIS TO STAY RELEVANT IN THE INNOVATION COMPETITION. THATS HARD!

5. THE INNOVATOR’S DILEMMA
THE PROBLEM FOR ESTABLISHED COMPANIES: THEIR OLD TACTIS DON’T WORK IN THE NEW GAME!
RESEARCH & DEVELOPMENT FOR NEW PRODUCTS IS NOT ENOUGH TO COMPETE IN THE NEW COMPLEX WORLD.
NEW BUSINESS MODELS, CUSTOMER EXPERIENCES AND CONVERGENT PRODUCTS ARE NOT DEVELOPED IN A R&D SILO.
AND THE BETTER A COMPANY PERFORMS IN ITS CORE BUSINESS, THE HARDER IT IS TO CHANGE (SAYS CHRISTENSEN)

6. THE INNOVATION RACE: „INNOVATE OR DIE“
NO WONDER THAT WITH ALL THEIR EXISTING PROCESSES, STRUCTURES AND RESOURCES,
ESTABLISHED COMPANIES FEEL LIKE BEING TRAPPED IN A BIG TANKER.
IN CONTRAST, NEW, AGILE STARTUPS SEEM TO PASS THEM LIKE SPEEDBOATS.
MAYBE THATS WHY 65% OF CEO’S ARE AFRAID OF NEW BUSINESSES ENTERING THEIR MARKETS.

7. IF YOU CAN’T BEAT THEM, LEARN FROM THEM!
PEOPLE IN ESTABLISHED COMPANIES ARE NOT STUPID. SO THEY GO WHERE THE SPEEDBOATS ARE COMING FROM:
THE SILICON VALLEY!
IT SEEMS THAT THE CODE FOR SUCCESSFUL INNOVATION HAS BEEN CRACKED HERE.
CONSEQUENTLY, THEY RESEARCH THEIR METHODS TO LEARN HOW TO INNOVATE LIKE A STARTUP.

8. THE STARTUP INNOVATION
THEY ALL COME BACK WITH NEW METHODS, MINDSETS AND CONSULTANTS TO IMPLEMENT LEAN-AGILE-DESIGN
THINKING IN THEIR CORPORATE INNOVATION.
THE GOAL: TO BECOME A EXPONENTIAL, CUSTOMER-CENTRIC ORGANIZATION (WHATEVER THAT MEANS).
NOW, THEY CAN ALSO INNOVATE AS FAST, CUSTOMER-CENTRIC AND AGILE AS STARTUPS, RIGHT?

9. THE ‚GREENFIELD‘ PHANTASY
WELL, ALL THESE NICE STARTUP METHODS NEED ONE THING: A ‚GREENFIELD‘.
ALL THEIR METHODS BUILD ON A CUSTOMER PROBLEM TO DEVELOP THE PERFECT SOLUTION FOR IT.
FOR DOING THIS, THE STARTUPS ARE ALMOST COMPLETELY FREE OF ANY CONSTRAINTS.
THEY CAN BASICALLY BUILD THE COMPANY AROUND THE IDEA.

10. THE ‚BROWNFIELD‘ REALITY
ESTABLISHED COMPANIES CAN BUILD IDEAS WITH THE SAME METHODS AS STARTUPS.
BUT THEY CANNOT IMPLEMENT THEM SUCCESSFULLY: 98% OF INNOVATION PROJECTS FAIL.
BECAUSE IN REALITY, THEY STILL HAVE THEIR ‚BROWNFIELD‘ WITH ALL THE PROCESSES, STRUCTURES AND EXISTING
RESOURCES. AND THERE IS NO WAY AROUND THAT. OR IS IT?

11. THE INNOVATOR’S SOLUTION™
THE SOLUTION TO THIS PROBLEM SEEMS OBVIOUS: IF YOU CAN’T INNOVATE LIKE A STARTUP INSIDE THE COMPANY,
JUST BUILD STARTUPS EXTERNALLY (SAYS CHRISTENSEN AGAIN).
CONSEQUENTLY, MOST COMPANIES NOW HAVE A INNOVATION HUB/LAB/INCUBATOR OR ANY OTHER INNOVATION UNIT TO
BUILD AND FINANCE STARTUPS EXTERNALLY. THE HOPE: ONE DAY, THESE STARTUPS WILL DRIVE THEIR NEW BUSINESS!

12. 100
Mio.
500
Mio.
THE INNOVATION GAME
UNFORTUNATELY, EXTERNAL UNITS DON’T HAVE ANY ADVANTAGES FROM THE SUCCESSFUL CORE BUSINESS ANYMORE,
MEANING: THEIR CHANCES OF SUCCESS ARE AS SMALL AS FOR ANY OTHER STARTUP OUT THERE.
AND THATS PRETTY SMALL: ONLY 1:500 FOR A 100 MIO USD VALUE CREATION, AND 1:17.000 FOR 500 MIO USD (HBR).
IT’S BASICALLY LIKE PLAYING LOTTO. BUT THIS IS THE KIND OF VALUE CREATION AN ESTABLISHED COMPANY NEEDS.

13. THE EFFICIENT INNOVATION
WHILE PLAYING LOTTO SEEMS NOT LIKE A VERY GOOD INNOVATION STRATEGY, THERE IS HOPE:
IF WE CAN LEVERAGE THE CORE BUSINESS OF THE COMPANY (BUT STILL COME UP WITH REALLY INNOVATIVE IDEAS),
CHANCES OF SUCCESS ARE 1:8 (OVER 2000x HIGHER!).
THAT IS WHAT WE CALL „EFFICIENT INNOVATION“ IN OUR BOOK: THE PERFECT MIX OF CUSTOMER FIT & TRACTION!

14. THIS DESCRIBES
HOW WE SEE
CORPORATE
INNOVATION.
SEE IN OUR OTHER
PRESENTATIONS
HOW WE WORK:
HOW TO COME UP
WITH GREAT IDEAS
#GOODJOB: BETTER
WORK FOR BETTER
IDEAS