1. Parallels Automation – Executive Summary
Jan Lekszycki, Sales Manager Hosting Eastern Europe
Oct. 2010

2. Parallels at a Glance

3. Parallels Automation Momentum
3
• Over 500 companies with over 1,500 automation modules
• Sites:‘04 – 75 ‘05 – 120 ‘06 – 200 ‘07 – 350 ’08 – 500
Telco/
ISP
Mass
Market
Hosting
’09 – 700+
VAR &
SaaS ISV

4. Parallels Value Proposition to Telcos & Hosters
• Grow revenue and profit
• Increase revenue and customer share of wallet by upselling and
cross-selling to existing customers
• Expand market reach and potential
• Improve existing services and develop new bundled services
• Quickly launch new services
• Stay ahead of changing market requirements and reduce churn
• Run business operations with minimal staff and capital
• Reduce operational costs and improve margins
4

5. SMB’s as End-Customers – what do they need from IT (I) ?
5

6. Parallels Automation: A Complete Solution

7. Parallels Operations Automation - Services & Infrastructure
MS OCS

8. Reporting
System
Accounting
System
Helpdesk
CRM
Parallels Business Automation Big Picture
Order
Processing
Taxation
Workflow
Engine
Notifications
Promos &
Discounts
Service Plan
Manager
E-Commerce Subscriptions
Fraud Screening Resellers
Parallels
Operations
Automation
Service Plan
Management
Service Plan
Management
Service Plan
Management
Internal
Provisioning
System(s)
SSL Gate
Payment Gate
License Gate
Domain Gate
Core
External
Services
ERP System
Internal
Services
Provisioning

9. Delegate admin – 4 Tiers of Control Panels
Provider Control Panel Reseller Control Panel
Customer Control Panel End User Control Panel
• Manage Infrastructure
• Manage Customers & Resellers
• Manage Products
• Order/Upgrade/Cancel Services
• Review Payments & Invoices
• Manage Users
• Manage Resources
• Manage Customers
• Customize Products
• Manage Services
• Manage Contact Info
• Request Support
CutCosts

10. Parallels Business Automation: Capabilities
• Services
• One-Time and Recurring Charges
• Define any kind of Product
• Services/Prices defined at the Resource-Level
• Product to Product Upgrades
• Online Store
• Customizable Storefront
• Completely Brandable
• Built using PBA API
• Workflows
• Customizable Order Flow
• Automated and Manual Steps
• System Event Handlers & Notifications
EnableNewBusinessModels

11. Parallels Business Automation: Capabilities
• Billing and Chargeback
• Recurring Charges
• One-time (Setup, Renewal, Transfer)
• Customizable Billing Periods
• Resource Usage Collection
• Promotions and Discounts
• Promo Codes, By Plan, Resource, Customer
• Fixed Promotion Prices and Percentage Discounts
• Promotion Periods
• Reseller Management
• Multiple levels of resellers
• Branded online store and Control Panel
• Resell Providers products or create their own
EnableNewBusinessModels

12. Cloud Services Available today with Parallels Automation
SaaS Delivery hundreds of applications as a service, based on APS
Standard
Microsoft Exchange Automated ordering, provisioning, billing, and control panels for
Exchange 2003, 2007 + 2010, Plus Customer AD Integration
Unified
Communications
Microsoft Office Communication Server (including R2/Voice)
Mobile Access
Messaging Security
Message Archiving
Microsoft SharePoint Automated ordering, provisioning, and billing for SharePoint sites.
Integrated delivery with Exchange. Track users and site storage.
MS Dynamics CRM Automated provisioning of Dynamics CRM accounts and users.
Virtualized Services Offer VPS, VM’s and Desktops and cloud computing
Dedicated Cloud
Hosting
Bare metal provisioning, IP address management, remote re-boot, and
automated re-imaging from a customer control panel.
Website Hosting Shared Webhosting on Windows (WBH) and Linux NG
No system in the market does what PA does! Delegated Management of all IT and
Services on Large Scale And Complete Back-office Automation
SoftwareasaServiceInfrastructureas
aService

13. Microsoft Enabled Solutions by Parallels
Shared Web and
Database Hosting
Dedicated Hosting
Virtual Desktops
Virtual Servers/Cloud
Hosted CRM
Hosted Business Email
and Collaboration
Microsoft Online
Services
DNS
Coming
New

14. BPOS Syndication Module
•Parallels Automation
• Leading Cloud Services Delivery software
from a Microsoft Gold Certified Partner
• Automated provisioning and billing for
BPOS Syndication
• Plugs into a CSP’s existing billing and
provisioning infrastructure
•Why Parallels?
• Time to Market: Providers get to market
with BPOS in as little as 30-45 days
• Profitable Bundles: Providers can easily
create/modify bundles to maximize ARPU
• New Services: Providers can quickly
launch new MS Services with no additional
work
Parallels
Automation
Additional Services

15. Apache
H2E
Module
Pro
FTPD
H2E
Caching
service
H2E NSS
plugin
Web-Serverk
sshdApache
H2E
Module
Pro
FTPD
H2E
Caching
service
H2E NSS
plugin
Web-Server1
sshd
Linux Shared Hosting Module NG (Next Generation)
• Load Balancer
• Required for High Availability, Dynamic Load
Redistribution and Seamless Capacity Management
• Linux LVS can be used for cheap solution
• Any load balancing devices that provide direct routing
and sticky sessions are supported as well
• Web-Servers
• Every web-server can process requests for any site
• Apache was chosen to utilize its specific features
(.htaccess …) widely used in existing websites and
required for seamless migration
• Web-Servers are also handle FTP and SSH
connections
• DB Servers
• Customers’ MySQL or PostgreSQL databases are
handled by separate servers set
• NFS Shared Storage
• NFS3 file systems are used to store sites content; all
file systems are mounted to all web-servers
• Configuration Database
• Configuration of all sites handled by system stored in
Central configuration database
Load BalancerLoad Balancer
Sites’ configuration
(SQL)
Customers’
Databases
MySQL
PgSQL
DB Servers
Sites’ content
(NFS3)
HTTP(s) Requests
Internet
…
H2E Cluster Components
Configuration Database
Conf.DBConf. DB
Replica
File system1 File systemm
NFS Shared Storage
…
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16. Parallels SaaS Ecosystem Drives Customer Value
Access to channel of
service providers
with access to 10M+
SMBs
Utilize applications to
increase
customer ARPU and
reduce churn
10M+ SMB Customers1000+ Service Providers100s of ISVs
Applications that solve
SMB business needs
available through
Marketplace and APS
Catalog
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visit www.apsstandard.org for more information!

17. Enables YOU to Be the “App Store” for SMB’s
Easily make
Solutions
available to
CSP’s
Customers the
APS
Application
Catalog
Over 1 million downloads in past 12 months
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18. 300+ SaaS Options and Growing, based on APS
Visit the website of Parallels‘ Application Packaging Standard: www.apsstandard.org

19. eCommerce Hosting Module (ePages+APS)
Instant delivery of
Onlineshops for SMB‘s
Full upsell path
supported
Advanced options for
Enterprises
Integration ability into
ERP‘s, Delivery
Services and so on..
 Full provisioning &
billing over Parallels
Automation
 Upsell path
supportedMore information: www.epages.de

20. • Online backup software platform
• Online Backup Client
• Backup Server
• To be integrated with Parallels Automation (POA & PBA) !
• For Service Providers
• Branded or whitelabel software
• Multi-tenant (3 layers) and scalable
• Integrates with HMC and Active Directory
• Available languages: English, Spanish, French, German, Dutch, Italian and Polish
• Backup-as-a-Service
• SLA-based backup and recovery
• Supports Desktops and Servers for backup
• Support for all popular OS’s
• Support MS Exchange and SQL Server
Online Backup Module (BackupAgent + APS)

21. 21
Parallels helps its Partners become
profitable providers of Cloud services
Questions?