The document discusses a case study of five New Zealand companies that examined the enablers and barriers to integrating environmental aspects into research and development of new products and services. It identifies the main factors that can enable or hinder life cycle thinking in R&D as culture and values, market and marketing, business processes, life cycle knowledge, supply chain issues, and technical factors. The case studies found that successful integration depends on shared environmental values, communication to influence future demand, structured design processes, understanding full life cycle impacts, and the ability to address relevant technical issues across the supply chain and product lifecycle.