One piece of content can now appear in a wide range of platforms and devices, including Web, mobile Web, apps, e-books, and print. As we expand the scope of the Create Once, Publish Everywhere model, how do we ensure that content behaves as expected in these different interfaces? The answer is semantic structure, also known as intelligent content. In this presentation, Lisa will provide a high-‐level overview of issues to consider and illustrate those points with a case study from the National Cancer Institute’s mobile website.
Intelligent Content: A Case Study Track: Content Strategy Room: Clover One piece of content can now appear in a wide range of platforms and devices, including Web, mobile Web, apps, e-‐ books, and print. As we expand the scope of the Create Once, Publish Everywhere model, how do we ensure that content behaves as expected in these different interfaces? The answer is semantic structure, also known as intelligent content. Lisa will provide a high-level overview of issues to consider and illustrate those points with a case study from the National Cancer Institute’s mobile website. Reviewer feedback: With so many different platforms and devices, and more coming in the future, this is a very relevant topic. The Create Once, Publish Everywhere idea needs to be explained to the audience. But even more so, semantic structure should be explained in detail. I fear the presenter may be too high level here in explaining relevant terms to get the audience up to speed before moving to the case study.
Can’t afford to think that way anymore—UX people have to do this to get ahead of the game.