This document discusses the history and achievements of Verve Search over the past few years. It highlights that Verve Search was awarded Best SEO Agency for the past 3 years, was acquired by Omnicom Media Group in 2017, and has seen a 10% increase in site visibility year over year through successful marketing campaigns. The document emphasizes the importance of hiring and developing diverse talent, focusing on purpose and values, and prioritizing people over short-term results.

2. 16 Awards in last 2 years including Best SEO Agency
3 years running

3. In September 2017 we sold to Omnicom Media Group

4. 2012 2013 2014 2015 2016
January 2015

5. I was “testing” gravity

6. P E P L E

7. Finding the “right” people

8. The right person might not think to
apply to your job ad

9. Different job ads
With different titles

10. CVs are often a shortcut to missing
talent

11. GRIT
(passion + perseverance)

12. Meet Alex

16. Andrew

17. He’s also a gamer

19. Ask different questions

21. What browser do you use?

22. Find people with DIFFERENT
strengths.

24. PURPOSE

25. Vision & Values

26. How are you going to get there if you
don’t know where IT is?

27. “ The destination for digital pioneers”

28. Developing People

29. uper chickens
Source: Margaret Heffernan

30. The importance of NOT being agreeable!

31. AGREEABLE
DISAGREEABLE
GIVER TAKER
Source: inspired by Adam Grant

32. Encourage people to ask questions

34. Help people to be MORE
of who they ARE

35. There is no one shape, no one way!

36. Listen differently

37. SHOW them the way!!

38. Developed a competency framework
(single and management track)

39. Pathway to promotion

40. Competency Framework

41. A solid review system

44. Accountability grows through empathy
and understanding of other people

45. Love Week

48. Cheers4Peers

50. When you hire chess players make
sure you don’t treat them like chess
pieces!

57. In print On TVOn Radio
New York Post (250k)
Yahoo Finance (131k)
Today Show (NBC) (2.5
million)
Virgin Radio Canada (7.8k)
ESPN Radio (59k)
WKRC Radio (79k)
E!News (3 million)

58. 165 pieces of coverage
>6 million views

61. 328 Links
> 150,000 views

66. 25k shares
1.1k shares

67. Yeah sure, cool campaigns.
But does it increase rankings??

68. After 4 months:
Keyword Search Volume Before After Change
CASINO 74,000 33 10 +23
blackjack 27,000 >100 20 ++
roulette 18,000 29 20 +9

69. Site-Wide Visibility
110,000
115,000
120,000
125,000
130,000
135,000
140,000
145,000
150,000
03/11/2016 03/01/2017 03/03/2017 03/05/2017 03/07/2017 03/09/2017
10% increase in visibility YoY

70. 2012 2013 2014 2015 2016

71. 2012 2013 2014 2015 2016

72. Take care of people and people will
take care of results!

74. Thank You!
Lisa.Myers@vervesearch.com
@LisaDMyers