1.
Be a Modern Recruiter:
Automate Your Pipeline with Your
Anne Dobey
Manager Media Solutions
LinkedIn N. Europe
Brand
#intalent
Anthony Lasocki
Head of Talent Acquisition
Verizon, EMEA

2.
#intalent

3.
In vital matters…… such as the choice of a mate or a
profession, the decision should come from the
unconscious, from somewhere within ourselves. In the
important decisions of personal life, we should be
governed, I think, by the deep inner needs of our nature
- Sigmund Freud
#intalent

4.
Unknown
Known
Consideration
Hire
#intalent

5.
Unknown
Known
Consideration
Hire
#intalent

6.
#intalent

7.
Building Blocks of your Brand
Employee Value Proposition
Employer Brand
The delivery of your EVP across every
communication touch point both internal
and external
Talent Brand
The highly social, totally public version of
your employer brand incorporating what
talent thinks, feels and shares about your
company as a place to work
#intalent

8.
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9.
The Psychological Contract
‘……part of a matching process between what organisations
need and offer, and what individuals offer and need…….’
Source: Schein, 1978; Herriot & Pemberton, 1996 #intalent

10.
People, Platform, Powerful Answers!
Define Connect Engage
#intalent

11.
Talent
Pooling
needs a
reboot!
#intalent

12.
Verizon who?
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13.
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14.
Experience and attributes
Attracting
Retaining and engaging
Discretionary effort
Aspirational
Authentic
#intalent

15.
Why Change?
#intalent

16.
Powerful Answers is designed to:
Shape opinions
Gain credit
Showcase Verizon employees
Share how our technology is addressing major challenges
Bring our Credo and Shared Success strategy to life
#intalent

17.
I Work for the Company that..
..puts every child at the head of the class
..puts doctors on top of the world..
..gives data a license to drive..
#intalent

18.
How Do We Deliver on the EVP?
ü Real Employee Stories
ü Dynamic Careers Site
ü Social Media Strategy
ü Interactive Campus Session
Educate Engage Ignite Action

19.
Mobile Media…
ü The same experience, regardless of device
ü Our brand promise of powerful technology
Responsive Web Design…
ü A digital experience for a new type of talent
It’s All About Content
ü Mobile first, for digital natives
#intalent

20.
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21.
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22.
Leverage Existing Content and Feeds
Share approved
stories, news feeds
etc..
#intalent

23.
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24.
Your culture is your brand
- Tony Hsieh CEO Zappos.com
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25.
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26.
Applications by Platform
355
264
40
315
12
43
400
350
300
250
200
150
100
50
0
LinkedIn
Google+
Instagram
Facebook
Twitter
Youtube
Source: Verizon Social Media Pilot 2014 #intalent

27.
Percentage Hires by Platform
33%
38%
14%
5%
10%
LinkedIn
Google+
Instagram
Facebook
Youtube
#intalent

28.
LinkedIn Company Followers
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29.
Career Page Visitors
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30.
Talent Brand Index
Data as of September 30th 2014 #intalent

31.
Reach and Engagement
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32.
Reach and Engagement
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33.
Talent Brand Index – Sales Professionals
#intalent

34.
23% to 47% in mail response rate
3% agency hires
2,000 more sales days!
#intalent

35.
Influence
Ø 25% increase in job board conversion
Ø 25% increase in click through - niche
Ø 83% of traffic – new visitors
Ø 10% more time on careers site

36.
Social Media Basics
#intalent

37.
It’s Not Rocket Science
• Brand 1 yourself or be branded
2 • Elevate your professional self
3 • Recruiter’s effective online presence helps
Don’t let the “media” part of social media fool
you. It’s really communication.
It’s about reading, sharing and connecting. Once
you connect, it’s about engaging thoughtfully.
“Your brand isn’t the ball, it’s the cannon,”
Hugh MacLeod
#intalent

38.
Make it part of the routine
#intalent

39.
What’s next?
#intalent

40.
Talent
Branding
Automate
your
pipeline!
Recruitment
Advertising
Search and
head
hunting
Referrals Networking
#intalent

41.
#intalent