Personal Information
Organização/Local de trabalho
Manchester, United Kingdom United Kingdom
Cargo
Senior Lecturer in Digital Marketing @ManMetUni | Media Psychologist | Digital Brand Strategist
Setor
Advertising / Marketing / PR
Sobre
As a brand planner and media psychologist, I'm focused on helping clients get a deeper understanding of their customers to create more engaging value propositions and persuasive brand experiences.
As a new senior lecturer, I specialise in digital brand strategy and digital human behaviour. I focus on employability; enthusing and upskilling the planners and account managers of the future.
I specialize in consumer behaviour and specifically why/what motivates us to interact with media and technology, and in particular what persuades us to engage, purchase and/or change behaviour.
Core skills
> MSc certified brand strategist and planner, skilled in developing unique and authentic value...
Marcadores
lead generation
digital
media psychology
branding
content marketing
inbound marketing
marketing
b2b
Ver mais
Apresentações
(2)Infográficos
(1)Personal Information
Organização/Local de trabalho
Manchester, United Kingdom United Kingdom
Cargo
Senior Lecturer in Digital Marketing @ManMetUni | Media Psychologist | Digital Brand Strategist
Setor
Advertising / Marketing / PR
Sobre
As a brand planner and media psychologist, I'm focused on helping clients get a deeper understanding of their customers to create more engaging value propositions and persuasive brand experiences.
As a new senior lecturer, I specialise in digital brand strategy and digital human behaviour. I focus on employability; enthusing and upskilling the planners and account managers of the future.
I specialize in consumer behaviour and specifically why/what motivates us to interact with media and technology, and in particular what persuades us to engage, purchase and/or change behaviour.
Core skills
> MSc certified brand strategist and planner, skilled in developing unique and authentic value...
Marcadores
lead generation
digital
media psychology
branding
content marketing
inbound marketing
marketing
b2b
Ver mais