This document discusses top performing Facebook pages as voted by the social media marketing company Likeable. It provides examples of some top client pages and their engaging strategies like contests, apps, questions, and exclusive content. The document then gives recommendations for making organizations more likeable on Facebook, such as defining the target audience well, responding quickly to comments, being authentic and transparent, asking questions to drive engagement, and consistently providing excitement and value to customers.
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Top 40 Facebook Fan Pages
1. The Top 40 Fan Pages on Facebook as voted by Likeable @DaveKerpen, CEO April 26, 2011 Tweet with us using #likeable Ask questions at facebook.com/likeablemedia
4. Our Mission. To leverage social media and word of mouth marketing to create more transparent, responsive, likeable companies, organizations and governments.
5. Our Passion. Making companies more likeable – in every sense of the word “Like”able
6. The Facts. If Facebook were a country, it would be the third largest in the world. 500 billion minutes are spent on Facebook per month. 25 billion pieces of content are shared on Facebook per month. Facebook has more traffic on their site than Google.
7. What Does This Mean For You? Word of Mouth will always be the best form of advertising for your organization. Friends will always take advice from friends… 7
8. But With Social Media, The Definition Of Friends Has Changes Drastically.
9. Facebook’s natural virality allows users to endorse your center with the click of a button to hundreds of their friends. 9
10. Introducing… The Top 25 Client Pages on Facebook as voted by Likeable Disclosure: These are all current or former clients of Likeable. We didn’t allow clients to be eligible for our Top 40, but we wanted to showcase some of our favorites. 10
45. Bonefish Grill Includes more information about their restaurant on their Facebook page than on their website. Includes menus, music, cocktail recipes, and more.
46. Skittles The Rainbow Tab is bright and colorful, drawing the eye. PLUS it is filled with tons of interesting content.
96. in a recent study, Likeable Media looked at status updates that… 1. Pose a question or challenge directly to fans 2. Ask fans to “like” it 3. Announce winners of a Facebook-hosted contest or sweepstakes 4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories
97. Likeable Media found the following… • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.* • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”.
105. thank you/grand prize/ I love feedback Likeable.com Engage with us @LikeableMedia on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com Get the Likeable! (The Book) http://buylikeable.com