1. Business Lessons from the Film:
Captain America - The Winter Soldier

2. • Mark D. White:
– http://www.wiley.com/WileyCDA/WileyTitle/productCd-
1118619269.html
• John Gray
– http://www.newrepublic.com/article/117241/captain-americas-
moral-philosophy
• Websites
– http://philosophynow.org/issues/64/Operation_Rebirth_Captain
_America_and_the_Ethics_of_Enhancement
– http://www.wiley.com/WileyCDA/WileyTitle/productCd-
1118619269.html
Business Lessons from Captain America
Our main sources – Thank you

3. • The character Captain America remains
relevant to the modern world since it is
related to classical virtues that have
been important to us: honesty, courage,
loyalty, perseverance, and, perhaps most
importantly, honor.
• The movie “Captain America – The
Winter Soldier” has much to teach us
about how harnessing our passion will
make us more effective business people.
Business Lessons from Captain America
Introduction

4. • And based on that we have
decided to establish a link
between the movie and some
business lessons.
Business Lessons from Captain America
Important

5. Business Lessons from Captain America
Lesson 01 – Developing trust
Captain America:
“Soldiers trust each other.
That is what makes us an army.”
Business Lesson:
Trust is the foundation of any
successful business. A healthy
organization is full of people who are
loyal to one another keeping their word
and honoring their jobs.

6. Business Lessons from Captain America
Lesson 02 – Avoid keeping secrets
Nick Fury:
“Nobody shares all their secrets.”
Business Lesson:
Efficiency can be reduced and a
company culture can be affected when
a department does not want to share
information with its company.

7. Business Lessons from Captain America
Lesson 03 – Acting ethically
Captain America:
“For as long as I can remember I just
wanted to do what it is right.”
Business Lesson:
Ethical behaviour and corporate social
responsibility can bring significant
benefits to a business, boosting sales
and profits.

8. Business Lessons from Captain America
Lesson 04 – Dealing with our own negativity
Sam Wilson:
“We all got the same problems – guilt,
regret.”
Business Lesson:
When developing our career we need to
develop the ability to deal with our own
negative feelings and learning to
overcome them is an important way to
achieve success.

9. Business Lessons from Captain America
Lesson 05 – Paying the price
Captain America:
“The price of freedom is high but I am
willing to pay it.”
Business Lesson:
We need to be aware and prepared to
pay a higher price than others are
willing to pay to achieve success.

10. Business Lessons from Captain America
Lesson 06 – Keeping your eyes open
Nick Fury:
“You need to keep BOTH eyes open...”
Business Lesson:
What you pay attention today can
determine your future and success.

11. Business Lessons from Captain America
Lesson 07 – Making tough decisions
Alexander Pierce:
“Captain, in order to build a better
world, sometimes means tearing the old
one down... And that makes enemies”
Business Lesson:
We need to develop strategies to better
deal with our tough business decisions
since they can upset people.

12. Business Lessons from Captain America
Lesson 08 – Accepting our reality
Nicky Fury:
“S.H.I.E.L.D. takes the world as it is,
not as we'd like to be!”
Business Lesson:
We need to avoid any kind of illusion
or fake information when facing our
business challenges and obstacles.

13. Business Lessons from Captain America
Lesson 09 – Making a fast decision
Captain America:
“Before we get started, does anyone
want to get out?”
Business Lesson:
Decision making is so important
because it helps individuals to identify
and choose alternatives.

14. Feel free to send us an e-mail.
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Business Lessons from Captain America
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